• December 2, 2008

Los Angeles-based Moxie Interactive on Monday announced three appointments.

Paul Santello is now SVP, group communications director; Brian Mathena, is vice president, group media director and Sara Francis is vice president, group account director. The trio will focus on developing and executing campaigns for key Moxie client 20th Century Fox.

Santello will oversee all digital strategy and planning for the Fox Home Entertainment Business, while Mathena will oversee digital strategy and planning for 20th Century Fox Theatrical and Fox Searchlight. Francis will work closely with both to implement Moxie's creative and technology expertise.

Santello previously worked for Carat in the West Coast region as executive vice president, executive client director. Mathena previously worked at Carat, Los Angeles as vice president, group media director. Francis joins Moxie from KTV Digital Media, where she was senior vice president of marketing.--Gavin O'Malley