• December 2, 2008

Media6°, a social graph-mapping ad company, on Monday moved to full commercial launch based on successful beta tests with over two dozen brands.

Media6° has invested two years of research and development into its patent pending technology.

Media6º technology uses no consumer or publisher data to map the social graph or deliver its targeting solution. The firm is a signatory to the Network Advertising Initiative guidelines on the appropriate use of data in online advertising.

The company provides brand marketers with scalable and unique audiences using the power of social graph data. The company is backed by $9 million from U.S. Venture Partners, Contour Venture Partners, Coriolis Ventures and several unnamed angel investors.--Gavin O'Malley