• December 2, 2008

Pedigree Food for Dogs is partnering with the upcoming film "Hotel for Dogs" from DreamWorks Pictures and Nickelodeon Movies, scheduled to be released on Jan. 16 by Paramount Pictures. With the film's release, the brand is encouraging everyone to: "See the movie. Help a dog."

The movie, based on the Lois Duncan book of the same name, is a family comedy adventure centered on two resourceful kids who transform an abandoned hotel into a magical dog-paradise for the dog they are asked to give up--and eventually for all of his stray canine companions.

Because of the Pedigree's advocacy for homeless dogs through its annual adoption drive, a national awareness and fund-raising campaign that began in 2005, and their shared belief that all dogs deserve a loving home, DreamWorks Pictures, Nickelodeon Movies and Paramount Pictures partnered with the brand to help shine a spotlight on the cause of dog adoption.--Nina Lentini