• by Laurie Sullivan , Staff Writer @lauriesullivan, December 5, 2008

Mobile, local and video -- David Berkowitz, director of emerging media and client strategy at 360i, led a panel discussion on what to expect from technology in the next few years? What’s the next big thing in search and online marketing more generally?

Dave Cook, senior director of marketing at TheFind; Dayna Moon, Product Sales Director at Platform A; Tom Wilde, CEO at EveryZing; and Roger Barnette, president at Searchlgnite agreed mobile, local search and video will have a place in marketing campaigns.

While no one wanted to make a prediction that mobile would rock the marketing industry in 2009, all agreed that it will remain a small part of search. Wilde said it could get more attention as the line between the Web and mobile Web continue to blur with browsing capability of the iPhone. Cook said traffic coming through mobile is quite small, but mobile traffic is virtually non-existent outside Apple's iPhone.