During our Silo Smashing panel, Jenn Mathews, formerly of SmartSheet.com, and now "consulting" (her finger quotes, not mine) reprised the Seach God analogy that was
one of the highlights of the last SIS.
My response was that if Search is God then Data is King but before I could go too far down the path
of mixing Church and State, John Tawardos of iProspect let out a whooping cough that stopped me cold in my tracks. Looking back, that was probably a good thing. Thanks John.