• by Aaron Goldman , Op-Ed Contributor, December 5, 2008

Please see this post for the background and disclaimer (although, in this case, I was both the moderator and the notetaker so you can really let me have it).

Theme #1: Integration between search and display

How do you effectively track across both platforms? How do you provide proper attribution? And how do you do this when 2 separate agencies are involved?

Ideas from the group included:

- Leverage the Atlas engagement mapping solution which was discussed yesterday

- Comb throughweb analytics data to disambiguate traffic sources