Please see
this post for the background and disclaimer (although, in this case, I was both the moderator and the notetaker so you can really
let me have it).
Theme #1: Integration between search and display
How do you effectively track across both platforms? How do you provide proper attribution? And how do
you do this when 2 separate agencies are involved?
Ideas from the group included:
- Leverage the Atlas engagement mapping solution which was discussed yesterday
- Comb throughweb analytics data to disambiguate traffic sources