In-House SEO is Like Marriage

Kicking off today's in-house track, Jessica Bowman referenced the In-House SEO Life Cycle.

Courtship Honeymoon - 3-6 months Reality - where did all the buy in go? Tough to get SEO into development cycles. Obstacles come up. Synergy

I might add that it's also like a box of chocolates

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About the Author

AARON GOLDMAN, Chief Marketing Officer, 4C