A Marketer's 3 Wishes

During the "3 Sides to Everything Panel," Olivier Lemaignen of Intuit shared 3 things he's looking for from his search engine and agency partners:

1. Understand my business 2. Give me thought leadership 3. Excellence in execution

These don't seem like big asks so how come marketers feel like they're trying to coax a genie out of a bottle here?

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