• by Aaron Goldman , Op-Ed Contributor, December 6, 2008

During the "3 Sides to Everything Panel," Olivier Lemaignen of Intuit shared 3 things he's looking for from his search engine and agency partners:

1. Understand my business 2. Give me thought leadership 3. Excellence in execution

These don't seem like big asks so how come marketers feel like they're trying to coax a genie out of a bottle here?