• by Laurie Sullivan , Staff Writer @lauriesullivan, December 6, 2008

Commerce360 President Craig Danuloff turned up the heat during a discussion with panelists at the MediaPost Search Insider Summit Saturday when he identified "an elephant in the room" and asked John Nicoletti and Ron Belanger from search engines Google and Yahoo, respectively, "Is there a way to clarify the lines between what you're willing to say and what you're not, because the downside for agencies is trying to get the little secret you're not quite suppose to tell."

During the round table panel, "There's Three Sides To Everything," Danuloff asked Nicoletti and Belanger in relationship to quality and impression scores and why match types happen.

Taken back by the question, Google's Nicoletti it has to do with the relationship and being loud. "Specific to quality score, we are trying to be more transparent and as an example we held a webinar this week that dispelled around many rumors around quality scores to help you be more successful," he said.

Belanger recognized that a wall exists between engineering and help support. "That is a wall, from a corporate philosophy standpoints, we think should exist," he said, adding that Yahoo tries to train all account execs equally. "We don't want account executive A having access to information that unfairly advantage their client when account executive B doesn't have access to that information."