• by David Goetzl  @dgoetzl, December 8, 2008

During a focus-group panel of mothers, an executive from Overstock.com rose to ask a question and, while introducing himself, was met by mother Donna Eckstein saying: "Love your company."

"The deals are getting even better," Overstock's Allen Dickson, director of email marketing and personalization, fired back (his question was about organizing in-boxes).

The love didn't stop with Eckstein's plug. While mentioning that word-of-mouth continues to influence her, another mom said, "I'm going to check Overstock.com because Donna said it's good."

Dickson said afterwards that Overstock sends out perhaps three to four emails a week.

As for other endorsements, multiple mothers said they appreciate email messages from Costco.