• December 9, 2008

Video ad network Tremor Media said it will begin screening the video content that appears along side its ads through a partnership with ContentWatch. The new filtering system will automatically flag inappropriate material for publishers to review.

The initiative is intended to underscore the company's focus on monetizing only professional video. "Part of the Tremor Media promise is to guarantee a brand safe, well lit environment as the foundation of our network, and we intend to do anything and everything in our power to deliver that promise to every client," said Tremor CEO Jason Glickman in a statement.

Tremor plans to use ContentWatch's software to analyze and score the more than 1,500 Web sites it works with on the basis of brand safety. Among the content categories it screens for are pornography and material related to alcohol or tobacco. Salt Lake City-based ContentWatch makes filtering software for consumers, government and the small and medium business market.--Mark Walsh