• December 10, 2008

Digital agency Tribal DDB Worldwide has promoted Tony Cordero to executive creative director of the San Francisco office.

Cordero will be responsible for overseeing the creative development for Tribal DDB San Francisco, whose accounts include Clorox, SunPower and McAfee. He reports to Geoff Gougion, managing director.

He joined Tribal San Francisco from the agency's Chicago office, where he was creative director. He replaces Dorian Sweet, who previously held the post.--Tanya Irwin