• by David Goetzl  @dgoetzl, December 10, 2008

While many at the Summit are pondering how best to take advantage of new opportunities with text messaging as a complement to email campaigns, Montavo Inc. said Wednesday it has a deal with SinglePoint to facilitate that.

Montavo said the SingleBrand Ad Marketplace will allow it to use messaging inventory and weave branded messages into SMS/MMS text messaging that are linked with TV programs carried on networks such as Bravo, MTV and the CW. The SinglePoint inventory will be added to the Montavo mobile mDeal-Finder.

Montavo CEO Brook Lang said: "Mobile devices are fast becoming the dominant marketer-consumer touch point. Due to the personal and interactive relationship consumers have with their mobile devices, studies have shown that the response rates to mobile advertisements are higher than traditional advertising media. We are thrilled to work with SinglePoint to add their mobile ad inventory to the Montavo mobile mDeal-Finder solution".