"We've made the mistake before," he said, "(where) in retrospect, several years back, we kind of took an advertiser-focused approach to building out an email program that we could monetize."
He added: "We have two customers we serve … the consumer through any and all channels and the advertiser ...
"Beware of focusing your efforts solely on the advertiser … because you're really not going to make your consumes happy that way."
Return Path's Stephanie Miller, the panel moderator, added that if consumers are happy, advertisers will be too.