As a treat, each category has a celebrity nominated in addition to two retailers. Then again, maybe celebs are retailers these days...
Categories, Nominees and Winners follow:
-ACQUISITION (includes preference centers, email sign-up marketing)
Nominees: Tommy Bahama Anthopologie Brad Pitt (for some reason)
Winner: Tommy Bahama
-CONVERSION (includes welcome series and shopping cart abandon functionality)
Nominees: REI Amazon Angelina Jolie
Winner: REI
-GROWTH (includes newsletters and enhanced transactional messaging)
Nominees: Verizon Pottery Barn Kids Johnny Depp
Winner: Verizon
-RETENTION (includes loyalty and surveys)
Nominees: Sephora Macy's Reese Witherspoon
Winner: Sephora
-Reactivation (what to do when a customer is no longer interested in the emails and how to win them back)
Nominees: Williams-Sonoma American Eagle Will Smith
Winner: Will Smith