• December 11, 2008

Gannett Co.'s PointRoll has entered into a two-year strategic alliance for the Indian market with Komli Media, India's leading digital advertising and technology company.

Under the terms of the agreement, Komli Media will exclusively deliver PointRoll's rich media technologies in India, making rich media ads accessible to Indian advertisers and publishers. Through the Komli and PointRoll rich media partnership, Indian advertisers will now be able to deliver interactive creative that improves an ad's effectiveness, the companies say. Advertisers will also have access to in-depth reporting and analytics capabilities that accompany the PointRoll platform, allowing for an enhanced understanding of how consumers are engaging with their brands.--Tanya Irwin