Nintendo's Wii Fit, one of the four titles Story details, turns "normal living rooms into fitness facilities." The game not only dispels the myth you must have a game controller in your hand at all times, it promotes ongoing physical wellbeing. "As game developers master the new peripheral, a larger number of titles will require you to get up off that couch," he writes. "With that increase in games, programs that effectively leverage the unique game play will become available to marketers."