• Marketing Sherpa, Friday, December 19, 2008 1 PM

Marketers can create SEO benefits by reaching out to members of social media sites who use their products.

Any content full of keywords and inbound links that you create on social media sites can raise your profile with the search engines. Some examples in the post come from John Fischer, proprietor of Sticker Giant, a site that has gained top organic placement for terms like "stickers" and "custom stickers." For example, Fischer blogs about his customers and their passions. He uses his blog to highlight interesting customers and the stickers they've created, rather than directly promoting his company.

Read the whole story at Marketing Sherpa »