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When SEO Ranks Wrong Answers

How does the Earth hang in the sky? Why do dying plants turn brown? Web sites that provide answers to these questions "live and die by their ability to get high rankings among Google search results," using SEO to crawl their way up to the top, according to Julia Angwin, who calls these sites "the lowlifes of the Internet."

Angwin writes that one SEO consultant, Jeremy Goodrich, runs an answer site on the side to "showcase his SEO abilities." So what's the problem? All too often SEO helped catapult the answer to the question to the top of the search results, but not all of the answers that reached the top of the rankings were correct, she explains.

Read the whole story at The Wall Street Journal »

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