• SEOmozBlog, Friday, December 26, 2008 11:45 AM

Rand Fishkin asks the SEO community for help in describing important metrics that you might apply for second and third level domains. The SEOmozBlog group has been playing around with Linkscape, creating new naming conventions for metrics and features that were previously exclusive to Web indexing researchers, information retrieval scientists and search engineers.

"Things like mozRank and mozTrust have seemed to work out fairly well so far, but our testers and members have struggled a bit more with mozRank vs. Domain mozRank--one is for a page while the other applies to a domain--and been seriously confused about FQDs vs. PLDs," Fishkin writes. He describes four kinds of Web structures, and suggests it's time for a change if "the savviest of SEOs struggle to understand/interpret/apply this information."

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