Perhaps the
eco-movement has lost its dew-speckled, sun-kissed luster for consumers. Or maybe environmental coverage has lumbered into the mainstream, and consumers simply expect it regularly. Or it could be that
magazines are entering the new year with a more risk-averse, batten-down-the-hatches mentality. Whatever the reason, consumers and magazines - both groups are poorer and more unemployed than this time
last year - shouldn't expect as many environmental-themed issues in 2009. Among the titles that won't publish greenies this year:
Discover,
Outside, Sunset and domino.
Keen-eyed
Media readers will remember that we carefully examined
domino's logic-baffling green issue last time around ("Save the planet by buying all this expensive
stuff!" pretty much summarizes that issue's editor's letter). While domino won't shill for $500 plywood lamps in an eco-issue in 2009, it will host an eco-minded "Domino
District" shopping event that - hold your breath - will include a green showhouse. Ah, the joys of shamelessly justified conspicuous consumption.
