• by June 29, 2000

No one seems to be able to displace TRUSTe from the top spot on Nielsen//NetRatings' list of top 10 Internet advertisers. Not when more than 590 million TRUSTe ads are downloaded in a week. That number gave TRUSTe the top spot for the week ending June 18, leaving the second place winner, Yahoo, in the dust with 'only' 196 million ads.

Getting away from regional thinking (as Jupiter advised last week), TRUSTe may be the hottest thing in the U. S., but in Canada the top advertiser spot goes to AllAdvantage, which ran 198 million ad impressions in May - a comparatively small number, but keep in mind that the U.S. boasts ten times more active Internet users than Canada.

The first-ever Canadian Internet audience information and usage data from Nielsen//NetRatings indicates that Canadian web surfers spent nearly 30 more minutes online and averaged more sessions and page views than U.S. surfers.

As far as top trafficked sites, during the month of May 2000, MSN received top billing among all web properties with a unique audience above 4.5 million. Yahoo was number two with a unique audience of nearly 4.3 million and AOL rounded out the top three with a unique audience of 3.2 million.