• January 9, 2009

FlyCast said it now offers advertisers the ability to deliver targeted ads through its mobile broadcast network, and has selected the DoubleClick platform as its first ad-serving solution provider.

The mobile platforms range from Apple's iPhone and Research In Motion's (RIM) BlackBerry Curve, Bold and Storm; to Google's G1.

The FlyCast Ad Platform relies on the network's player-server architecture to deliver true 1-to-1 mobile ad targeting. With FlyCast, advertisers have the ability to reach consumers by targeting age, gender, location, listening interests and device type. The platform offers both display and audio ad insertions.--Laurie Sullivan