• January 9, 2009

New episodes of Heavy.com's weekly sports roundup, "The Burly Sports Show," featuring actor/comedian Seann William Scott have gone live online.

The shows are designed to promote Sony Home Entertainment's upcoming film starring Scott, "Balls Out: Gary The Tennis Coach."

"The strategy for this title was to create an opportunity to stand out in the crowded marketplace," said Jane Mohon, Vice President Media, Research, Online Marketing and National Promotions at Sony Home Entertainment.

The show will be distributed to CBSSports.com, and Verizon V-Cast, along with Heavy Men's Network, and Heavy.com's audience of some 20 million monthly users.--Gavin O'Malley