• by June 30, 2000

John Loughlin, president and CEO, Primedia Magazine and Internet Group, today announced the implementation of a plan to integrate Primedia Consumer Magazines with Primedia Special Interest (Enthusiast) Publications by forming one company, the Primedia Consumer Magazine & Internet Group. The move is another step toward further integrating and strengthening the operations of Primedia's consumer magazine and Internet businesses.

As a result of the restructuring, Primedia announced the elimination of approximately 50 positions at facilities throughout the country, primarily in overhead positions.

The Primedia Consumer Magazine & Internet Group, the largest such group in publishing in terms of total titles and related web sites, will be divided between two editorial and publishing units (enthusiast titles and "broad reach" consumer titles), with one central support services unit assisting the operations of both. -- The Enthusiast Unit will include all titles and affiliated

Internet sites from what was formerly known as Primedia's Special Interest Publications and McMullen Argus Publications. Some of these include Automobile Magazine, Power & Motor Yacht, Fly Fisherman, Horticulture, and American History. -- The "Broad Reach" Unit will include all publications and related Internet sites from the former Primedia Consumer Magazines. Among them; New York, Seventeen, Modern Bride, and American Baby. -- The core service and support functions, including purchasing, manufacturing, systems, finance, accounting, HR, web incubation/development and circulation, will be integrated and support the entire group.

In making the announcement, Mr. Loughlin said, "Since joining Primedia earlier this year, I have been focused on a plan to help make our consumer magazine and Internet business more effective and competitive. Primedia's consumer magazines are so rich in content that it puts us in a terrific position to be able to take full advantage of convergent media. Our goal is to drive integration between traditional media and new media operations to ensure that the content, sales and promotional resources of the core business will be maximized, at the same time as we expand interactive media businesses. A more fully integrated organizational structure supports these goals."

Tom Rogers, chairman and CEO of Primedia, said, "Our goal at Primedia is to focus our business strategy and strengthen our position as the leading targeted media company, across all platforms. We will do this by integrating and unlocking the value of our base of niche content. I am very pleased that John has been able to move so quickly in setting up an organization that will clearly be better positioned to grow and take fuller advantage in this exciting new media world."

In a related development, Mr. Rogers confirmed that David Tanzer, President and CEO, Primedia Consumer Magazines has resigned from his position. "David has done a very commendable job in a variety of i