• January 12, 2009

Continuing a long-running partnership, Heavy.com today is announcing the launch of a slew of branded programming for beer maker Foster's.

The Foster's-branded original content consists of four episodes of the "Heavy Hit List" and two episodes of the Webby Award-winning "Burly Sports Show."

The "Heavy Hit List" is a weekly countdown of the top 10 things guys need to know to be "in the know." The "Burly Sports Show" is Heavy's weekly roundup of what's going on in sports, hosted by comedian Nick "Fitzy" Stevens.

The Foster's channel employs Husky Media's video ad units throughout--known as "Video Skins"--allowing publishers the opportunity to monetize their video by wrapping it with a premium, high-CPM ad unit specifically designed for brand advertisers.--Gavin O'Malley