The Morris + King Company has launched a new unit dubbed SeisMK that will spearhead interactive marketing services for the public relations firm.
Led by Lane Buschel, who has
overseen the company's digital accounts for the last three years, SeisMK will help clients develop social media strategies, microsites, widgets and other online marketing initiatives.
The
division's clients include AOL, Wikipedia, Glam Media, Stardoll and Heavy. As part of its expansion, the Morris + King Company is doubling its office space to the entire eighth floor at 101 Fifth
Avenue in New York.--Mark Walsh