• January 13, 2009

Mobile marketing agency Kinetic Mobile has rebranded as Joule.

The new name is linked to the repositioning of Joule as an independent agency within WPP's GroupM. It will serve as the media-buying unit's preferred partner for mobile marketing campaigns.

Founded in 2007, New York- and London-based Joule is part of Kinetic Worldwide, the out-of-home media services company owned jointly by WPP Group and its own management team.--Mark Walsh