Mobile marketing agency Kinetic Mobile has rebranded as Joule.
The new name is linked to the repositioning of Joule as an independent agency within WPP's GroupM. It will serve as
the media-buying unit's preferred partner for mobile marketing campaigns.
Founded in 2007, New York- and London-based Joule is part of Kinetic Worldwide, the out-of-home media services company
owned jointly by WPP Group and its own management team.--Mark Walsh