Before I get into what's noteworthy in the online world today, a quick house announcement: we are very pleased to announce that we've made a substantial improvement to our media planning and
flowcharting system MPlanner - http://www.mplanner.com - by integrating our directories into it to help you find the most appropriate media vehicle for your plans. You can now search and add
magazine titles by category, newspaper titles by city, radio stations by market, TV stations by market and websites by category & network. And through our immediabuy online buying system rate
matrix, you can access and import suggested banner rates as well. So, take a peek and tell us what you think.
Not for the news of the day. Not that any of us should really be worried about
this [yet], but there is a company out there, albeit in England, that has launched yet another assault on Web advertising.
ADScience is running a free trial of its latest version of ad
blocking software at http://www.adscience.co.uk, and claims it can save web users a whole day of download time in four to 16 weeks by killing ads. The company also claims that the filter will stop
pop-up ads. A potential consideration for us advertisers is that certain ad-servers may still count a blocked ad as an impression.
But the ADScience announcement comes on the heels of
another release from a company called AdSubtract.com, which said back in March that their Internet ad and cookie blocking software has blocked well over 1 billion Internet ads. Interestingly, the
company hasn't been heard from since then.