• January 14, 2009

Gaming- and entertainment-focused Web media company Giant Realm on Tuesday announced Giant Realm Direct, a new ad-serving service for advertisers on any budget to run targeted campaigns.

Giant Realm Direct is designed for companies with conservative budgets and niche products. The service allows them to specify a certain type of entertainment or gaming enthusiast from Giant Realm's network of 35 million monthly visitors.

For example, clients can run an ad buy targeting only "Guitar Hero" players, sci-fi film buffs, or anime/manga devotees.

Giant Realm's internal sales team is available to assist with performance optimization techniques and other methods to generate better results.--Gavin O'Malley