• January 14, 2009

McCann Worldgroup San Francisco has appointed Mike Windsor executive vice president, executive director of integrated operations. Windsor will oversee the agency's technical group, production and studio operations to clients get the most from emerging technologies, strategies and ideas in progressive marketing programs.

Windsor also will evaluate the flow of processes through the agency, working with key executives across the San Francisco units of McCann Erickson, Universal McCann, MRM and Momentum. Effective Jan. 16, he will report to Matt Ross, president, McCann Worldgroup San Francisco, and CEO, Global Microsoft brands. There has been a dramatic shift in the past three years toward digital content. Digital now accounts for the majority--about 60%--of work.--Laurie Sullivan