• January 14, 2009

Visible Technologies, a provider of social media monitoring and engagement tools and services, on Tuesday announced a partnership with online marketing agency Spring Creek Group.

Spring Creek will now offer its customers Visible Technologies' social media analysis and engagement software platform, TruCast.

The alliance is also expected to help Spring Creek extend the capabilities of its social media management services by enabling clients to more accurately measure their online brand awareness and the effectiveness of their social media marketing programs.

Separately, Spring Creek has also landed Microsoft as a client going forward into 2009.--Gavin O'Malley