• January 15, 2009

AOL Sports is rebranding as FanHouse, adopting the name of its popular blog for the entire sports site. The move follows on the heels of AOL's creation of a new publishing unit called MediaGlow that will launch more than 30 new sites by year's end.

Besides a redesign, FanHouse will feature expand coverage including on-site coverage of major sporting events, improved scoreboards, more video and RSS feeds from top sports writers. Over the next year, the site aimed at males aged 18 to 54, will also launch specialized sports properties including a mixed martial arts site.

As part of the overhaul, FanHouse has also added columnists Jay Mariotti, Kevin Blackistone and Lisa Olson to provide commentary and breaking news coverage across all sports.--Mark Walsh