• January 15, 2009

MEC Interaction, a division of Mediaedge:cia, announced Wednesday that Adam Shlachter has been promoted to digital practice lead for MEC Interaction in New York.

. In this new role, Shlachter will focus on the continued staffing, development and training of the MEC Interaction teams. In addition, he will continue to be the Interaction account lead for Macy's and YUM! among others.

He will continue to report to Carrie Frolich and Patrick Carmel, Managing Directors, MEC Interaction, North America.

As group director for MEC Interaction, Shlachter's efforts were focused on developing online and emerging communications for his clMEC ients' various brands and products across the digital landscape.

He has overseen the teams responsible for managing MEC Interaction's Retail, QSR and Travel clients, including Macy's, Virgin Atlantic, KFC, Pizza Hut, Sony Ericsson, IKEA and VF Corporation.--Gavin O'Malley