Entriq Lands 'For Dummies' Video Account

  • January 16, 2009
Entriq has been selected by publisher John Wiley & Sons as its video provider for several of Wiley's Web sites, including its soon-to-be-released "For Dummies" video content library.

In response to consumers seeking advice and how-to video content -- and as a complement to its books and online reference material -- Wiley has recently developed a "For Dummies" video library. The company therefore needed platform to package, control, deliver and monetize its content across all relevant devices and platforms.

Wiley selected Entriq's solution because of its ability to manage the entire video publication workflow, from inception into the content management system to syndication across branded properties and other sites, including popular social video services.--Gavin O'Malley

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