December Video Game Industry Sales Rose 9%

  • January 16, 2009
As the economy slowed in December, video game industry sales rose 9% in the U.S. sales during December, the NPD Group said Thursday.

For the year, sales of games, consoles and accessories rose 19% to $21.33 billion from $17.98 billion in 2007. Growth slowed from 44% in 2007, but the sales rang up better than many expected.

Americans bought billion worth of video games systems, software and accessories. Software sales jumped 15% in December to $2.75 billion, led by "Wii Play," a game launched in February 2007. For the year, software sales hit nearly $11 billion, up 26% from 2007. Hardware sales jumped 11% to $7.81 billion.--Laurie Sullivan

1 comment about "December Video Game Industry Sales Rose 9% ".
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  1. Charles Bragg from Engage Video Game Advertising, January 16, 2009 at 10:11 a.m.

    Some solid data to support in and around game advertising where the fit is good for the brand, the game and the game player.
    Charlie Bragg
    SVP
    Engage In-game Advertising

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