BKC will leverage the sponsorship both on and off the track, through comprehensive national marketing programs and promotions.
Additionally, BKC will be the exclusive quick service restaurant sponsor of Eldora Speedway in 2009, giving the company the chance to speak to fans on a grassroots level. Activation surrounding this
sponsorship will include Burger King signage at the track, hospitality and other on-site activities. --Nina Lentini