• by Laurie Sullivan , Staff Writer @lauriesullivan, January 26, 2009

"Facebook is a genius communications platform, but from an advertising aspect brands all agree with the challenge is interrupting the flow of communication," said Chris Cunningham, Founder and CEO, appssavvy.

"The new version of sucking up with be following your CEO on Twitter," said Catharine P. Taylor, MediaPost columnist, who served as the OMMA Social conference moderator.

"The willingness to accept social media as a marketing channel dives success," said Nick Sinclair, audience development supervisor, Universal McCann.