Life Beyond Facebook For Mobile Social Media Apps

There are numerous social Web applications other than Facebook to plant apps, such as the iPhone and LinkedIn. These sites are emerging as places where brands can put applications to connect with users.

Are apps different if they are mobile? Do you have expansion of apps that go mobile or do you have apps specific to mobile? Yes, on both, according to David Vanderpoel, principal, strategy and marketing at North Highland. "It's the most intimate piece of technology you own," he said. "It's in your face."

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