• January 30, 2009

Beam Global Spirits & Wine, Inc. and Jim Beam Bourbon are partnering with Mavericks Surf Ventures, Inc for The 2009 Mavericks Surf Contest. While Jim Beam has been involved in the Australian surfing scene for several years, this is the first time the brand is primary sponsor of a U.S. surf event.

In addition to sponsoring The Mavericks Surf Contest, Jim Beam will also introduce the "Jim Beam Jersey" to this year's surfing lineup-- to be worn by the 2008 Mavericks Champion, Greg Long. The company says 10,000 custom labels will be given to each surfing contestant and to legal-purchase age consumers during local promotions.

The Mavericks Surf Contest will be held at Half Moon Bay in California. The contest could occur any time through March 31, depending on wave and wind conditions. The contest will be Web cast live via FUEL.tv, MySpace.com and FLO TV and will also air on a large screen at AT&T Park in San Francisco.--Karl Greenberg