• February 2, 2009

Athletic gear maker Adidas is giving women a chance to star in a new campaign with WNBA basketball player Candace Parker.

The company is hosting an enter-to-win promotion, starting today, in which women can share stories about training struggles and successes. Three entrants whose stories are chosen will star in the ads.

Throughout February, consumers are invited to become the new face of the "Me, Myself" campaign by uploading their photos and stories to www.adidas.com/women. They can invite friends and family to vote for them via an online widget that can be attached to one's Facebook or other social networking sites.

The campaign also includes the launch of the new Adidas women's site.--Karl Greenberg