Break Media Partners With Quantcast

  • February 9, 2009
Men's entertainment network Break Media today is expected to announce a relationship with Quantcast that will enable the company to provide detailed audience-based demographic insights to its ad clients and prospects.

Specifically, Break Media will be implementing Quantcast Publisher across their video distribution network, a move which is expected to allow marketers and agencies to analyze online video packages in similar fashion to how they evaluate TV ratings data.

Break will include Quantcast tags in its proprietary video player, allowing census-level viewership data to be reported.

Quantcast's audience service attempts to solve many of the challenges posed by today's digital distribution environment by allowing audience profiles to be generated at the individual video, channel, or distribution point level.--Gavin O'Malley

2 comments about "Break Media Partners With Quantcast".
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  1. The digital Hobo from TheDigitalHobo.com, February 9, 2009 at 12:17 p.m.

    Of all the companies that really don't need more detailed audience info, Break would be on the top of my list.

    Still a nice deal for both companies, and puts quantcast another step further into the video landscape.

  2. Tyler Willis from Involver, February 13, 2009 at 12:15 a.m.

    Quantcast is building a really interesting set of data on video use. Part of me wonders what type of neat metrics or insights they may be able to build find in this data.

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