- Forecasts Improve, But Not For Newspapers
MediaDailyNews, Erik Sass - Tuesday, July 20, 2010
ZenithOptimedia and Magna Global may be optimistic about the prospects for tradition ...
- Wanted: Long-Term ROI Metrics
The Social Graf, Erik Sass - Tuesday, July 20, 2010
I don't think too many people would argue with the statement th ...
- CBS Radio Bows New Media Player
MediaDailyNews, Erik Sass - Friday, July 16, 2010
CBS Radio has relaunched its online streaming media player, offering an immersi ...
- Virgin To Debut Digital Mag 'Maverick'
MediaDailyNews, Erik Sass - Friday, July 16, 2010
Richard Branson's Virgin is planning to launch a new digital magazine, titl ...
- ad networks will continue to exist for 3 reasons
Raw, Erik Sass - Monday, July 19, 2010
Ad networks may change but will continue to exist, according to Antho ...
- the future of DSPs
Show Daily, Erik Sass - Monday, July 19, 2010
Over the next year the new phenomenon of DSPs will continue evolvin ...
- time for real-time
Show Daily, Erik Sass - Monday, July 19, 2010
It's a brave new world for media buying, online at least, accordi ...
- can agencies stay up on ad net tech?
Show Daily, Erik Sass - Monday, July 19, 2010
Ad agencies are threatened with competitive obsolescence because of their inability ...
- audience targeting threatens premium publishers
Show Daily, Erik Sass - Monday, July 19, 2010
"The effect of audience targeting has to be devalue the importance ...
- clients need to pay more
Show Daily, Erik Sass - Monday, July 19, 2010
Courtesy of Cory Trefilleti, summing up the conclusions of the first pane ...
- Scale, quality, agencies still matter
Show Daily, Erik Sass - Monday, July 19, 2010
For all the changes wrought by the Internet, the quality of conte ...
- You Can Check In, But You Can't Check Out: Users Worried by Location Apps
The Social Graf, Erik Sass - Monday, July 19, 2010
Unsurprisingly, young adults are more likely to share more information: 27% ...
- Ford Promotes HD Radio in 2011 Edge
MediaDailyNews, Erik Sass - Thursday, July 15, 2010
While the level of consumer awareness of HD digital radio is ...
- Mag Bag: Hearst Campaign Highlights Mag Readership
MediaDailyNews, Erik Sass - Thursday, July 15, 2010
Hearst Magazines is planning a PR campaign targeting advertisers and media buyer ...
- Citadel Debuts 10 Radio Ad Networks
MediaDailyNews, Erik Sass - Wednesday, July 14, 2010
Citadel Media has created 10 new radio advertising networks allowing advertisers ...
- Sell Me: College Students' Spending Power Soars
MediaDailyNews, Erik Sass - Wednesday, July 14, 2010
The college cohort (the vast majority between 18 and 34) wield formidab ...
- Social Networks Extra-Popular With Gays, Lesbians
The Social Graf, Erik Sass - Thursday, July 15, 2010
Gays and lesbians are heavier users of social networks than the populati ...
- Jeep Buys 'USA Today' Cover Wrap
Marketing Daily, Erik Sass - Wednesday, July 14, 2010
Hard times have prompted a number of big newspapers to begin offeri ...
- Meredith Acquires Mobile Marketer Hyperfactory
MediaDailyNews, Erik Sass - Tuesday, July 13, 2010
A slew of acquisitions hasn't satisfied Meredith Corp.'s appetite for marketing companie ...
- Jeep 360: 'USA Today' Debuts First Cover Ad Wrap
MediaDailyNews, Erik Sass - Tuesday, July 13, 2010
Hard times have prompted a number of big newspapers to begin offeri ...
- Facebook's New 'Panic Button' Misses the Point
The Social Graf, Erik Sass - Wednesday, July 14, 2010
The British are a lot like Americans, or vice versa I gues ...
- Magazine Launches, Closings Stabilize in 2010
MediaDailyNews, Erik Sass - Monday, July 12, 2010
The number of new magazine launches and closings stabilized in the fir ...
- Magazine Ad Pages Rise in 2Q, Food, Sports Spike
MediaDailyNews, Erik Sass - Monday, July 12, 2010
Consumer magazines saw growth in both ad pages and rate card ...
- Chinese Government Fears Facebook
The Social Graf, Erik Sass - Tuesday, July 13, 2010
With all the controversy over questionable marketing ploys and privacy policies, y ...
- Mobile Display Ads To Hit $1.2 Billion By 2015
MediaDailyNews, Erik Sass - Friday, July 9, 2010
Mobile display advertising is poised to increase fourfold over the next fi ...
- Breaking Up Is Never EZ 2 Do Over Twitter
The Social Graf, Erik Sass - Monday, July 12, 2010
Men 18-34 are twice as likely as their female counterparts to bre ...
- Pew: 38% Of Adults Use Mobile Internet, eCommerce Rising
MediaDailyNews, Erik Sass - Thursday, July 8, 2010
The Internet-mobile marriage is hot. Pew found that 38% of U.S. adul ...
- Mag Bag: 25% of Subs Come From Web
MediaDailyNews, Erik Sass - Thursday, July 8, 2010
While magazine publishers are still determining how to make money from onli ...
- 'Popular Mechanics' Launches iPad App
Online Media Daily, Erik Sass - Thursday, July 8, 2010
Hearst has debuted a preview edition of an iPad app from Popul ...
- Facebook: The First Global Medium
The Social Graf, Erik Sass - Friday, July 9, 2010
Although Facebook's growth appears to be slowing in the United States (t ...