- back to work, you!
Show Daily, Erik Sass - Wednesday, July 25, 2012
no rest for the weary ...
- a Zen paradox at OMMA
Show Daily, Erik Sass - Wednesday, July 25, 2012
"creating serendipity" ...
- don't hold your breath for standards
Show Daily, Erik Sass - Wednesday, July 25, 2012
because you would probably die. ...
- time spent no longer equals budget
Show Daily, Erik Sass - Wednesday, July 25, 2012
the old truism of media budgeting is no longer true ...
- growing area of owned media: mobile apps
Show Daily, Erik Sass - Wednesday, July 25, 2012
"We're seeing the massive growth of cheap or free ad impressions," accordi ...
- Social Media Revenue Booms, Led by Ads
The Social Graf, Erik Sass - Thursday, July 26, 2012
Social media is blowing up (in a good way, meaning monetization) accordi ...
- 'WSJ' Launches A Real Estate Section
MediaDailyNews, Erik Sass - Monday, July 23, 2012
With the national residential real estate market possibly reaching its bottom, a ...
- Coupons.com Launches Brandcaster Retail For Small Biz
MediaDailyNews, Erik Sass - Monday, July 23, 2012
Coupons.com is working to increase adoption rates among local businesses with t ...
- Making online the "first screen"
Raw, Erik Sass - Tuesday, July 24, 2012
"What are twentysomethings doing online?" asked Eric Weisberg, executive creative director f ...
- creativity: Muppets + Bandaids
Raw, Erik Sass - Tuesday, July 24, 2012
The new Muppets-themed Bandaids are way, way better than the Bandaids ...
- spending (lots of) time with the Muppets
Raw, Erik Sass - Tuesday, July 24, 2012
Lest anyone think they're just tossing this stuff off... ...
- balancing user and brand relevance
Show Daily, Erik Sass - Tuesday, July 24, 2012
How do you make sure that an ad is entertaining, engaging, a ...
- Mobile has arrived!
Show Daily, Erik Sass - Tuesday, July 24, 2012
I've probably written that headline several dozen times over the last coup ...
- OMG WTF CTR?
Show Daily, Erik Sass - Tuesday, July 24, 2012
Some clients are still talking about click-through rates, even though these a ...
- how bad is display inventory?
Show Daily, Erik Sass - Tuesday, July 24, 2012
We all know there's too much display advertising inventory out there. ...
- IAB rising stars units are "bad ass"
Show Daily, Erik Sass - Tuesday, July 24, 2012
You don't hear advertising described this way very often: ...
- :"Laughable": putting QR codes on banners
Show Daily, Erik Sass - Tuesday, July 24, 2012
Putting QR codes on online banner ads is an example of advertisi ...
- who do you work with?
Show Daily, Erik Sass - Tuesday, July 24, 2012
Creative genius doesn't happen in seclusion, usually. ...
- do you hate home page takeovers?
Show Daily, Erik Sass - Tuesday, July 24, 2012
"Everyone hates home page takeovers now," according to Gene Paek, VP interacti ...
- Amazon's winning pitch to Universal
Show Daily, Erik Sass - Tuesday, July 24, 2012
What kind of display advertising pitch gets the attention of a b ...
- premium display and WOM
Show Daily, Erik Sass - Tuesday, July 24, 2012
WOM is one of the key drivers of movie awareness, so h ...
- marketing a foul-mouthed teddy bear
Show Daily, Erik Sass - Tuesday, July 24, 2012
Some display ads are premium, but maybe not appropriate for all t ...
- NextDoor Raises $18.6M
The Social Graf, Erik Sass - Tuesday, July 24, 2012
One of the most interesting growth areas in social media, in ...
- 'USA Today' Raises HIV/AIDS Awareness
MediaDailyNews, Erik Sass - Friday, July 20, 2012
This weekend, Mediaplanet Publishing is raising awareness of the global HIV/AIDS epidem ...
- NBC Taps Twitter as "Official Narrator" for Olympics
The Social Graf, Erik Sass - Monday, July 23, 2012
In a move which might be described as a foregone conclusion, N ...
- Lamar Gets Digital Billboards In Phoenix
Digital Outsider, Erik Sass - Friday, July 20, 2012
Lamar Advertising is bolstering its presence in the Southwest with the acquisiti ...
- Arbitron PPM Gets MRC Accreditation In 5 Big Markets
MediaDailyNews, Erik Sass - Thursday, July 19, 2012
Radio ratings firm Arbitron scored a big win: It has received accreditati ...
- Mag Bag: Macy's Spikes MSLO Deal
MediaDailyNews, Erik Sass - Thursday, July 19, 2012
Martha Stewart Living Omnimedia has encountered a setback in its strategy ...
- Please Leave Marissa Mayer Alone
The Social Graf, Erik Sass - Friday, July 20, 2012
Is anyone else tired of the "can women have it all" debat ...
- Young Hispanics' Media Use Varies By Gender
MediaDailyNews, Erik Sass - Wednesday, July 18, 2012
Young Hispanic adults tend to use media and technology differently depending ...