Commentary

marketing a foul-mouthed teddy bear

Some display ads are premium, but maybe not appropriate for all the premium sites. Ted is one such movie. Doug Neil, SVP of digital marketing for Universal, said the New York Times and Yahoo turned down an ad which showed the protagonist -- a computer-animated teddy bear -- with his back to the "camera," apparently in flagrante delictu with himself, if you follow my meaning. Then he turns around and he's actually just shaking up a martini.  Apparently the intersection of plush toys and onanism is too risque for the Grey Lady and friends. Who knew?

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