- PBS Kids Pushes Summer Sponsorships
MediaDailyNews, Fern Siegel - Friday, May 8, 2009
The Sponsorship Group for Public Television says it is a first. T ...
- NBC Infront: 6 New Scripted Shows, 'Life' Out, 'SVU' In
MediaDailyNews, Fern Siegel - Monday, May 4, 2009
NBC's Infront aggressively promoted the future of the network, while positioning i ...
- MTV, Swatch Launch Global Art Project
MediaDailyNews, Fern Siegel - Tuesday, May 5, 2009
MTV Network is launching a global art and design initiative with t ...
- Discovery, Hasbro Create Kids TV, Web Venture
MediaDailyNews, Fern Siegel - Thursday, April 30, 2009
Hasbro and Discovery Communications have formed an equal partnership for a televisi ...
- Comedy Tonight: Fox, P&G Partner With New York TV Festival
MediaDailyNews, Fern Siegel - Tuesday, April 28, 2009
The lucky winner gets $25,000 and a development deal with Fox. T ...
- Lifetime Unveils Robust 2009-'10 Slate
MediaDailyNews, Fern Siegel - Tuesday, April 21, 2009
Andrea Wong, president and CEO of Lifetime Networks, says it arrived "fashionab ...
- Country Living
Magazine Rack, Fern Siegel - Thursday, April 16, 2009
The cover of Country Living features a porch chair for $59. ...
- Comedy Central, Levity Produce Specials, DVDs
MediaDailyNews, Fern Siegel - Tuesday, April 7, 2009
Comedy Central has signed a multiyear, multiplatform deal with Levity Entertainment f ...
- Outdoor Life
Magazine Rack, Fern Siegel - Thursday, April 2, 2009
My concept of outdoors is the space between my apartment and ...
- NBCU Pushes Earth Week, Furthers Green Initiatives
MediaDailyNews, Fern Siegel - Monday, March 30, 2009
According to Lauren Zalaznick, president of NBCU's women and lifestyle entertainment network ...
- Lifetime Gets Game With Roiworld
MediaDailyNews, Fern Siegel - Wednesday, March 25, 2009
Lifetime sees the value of gaming. The women's net has launched t ...
- In Focus: Hallmark Channel Unveils 35 Movies For 2009-'10
MediaDailyNews, Fern Siegel - Tuesday, March 24, 2009
Hallmark Channel is big on branding, which is why it has ju ...
- Santarosa Named EVP Recipe.TV
MediaDailyNews, Fern Siegel - Thursday, March 19, 2009
Entertainment Studios named Cat Santarosa executive vice president and executive producer ...
- Posterscope U.S. Expands, Opens 2 Outposts
MediaDailyNews, Fern Siegel - Tuesday, March 10, 2009
Although much of the ad world is shrinking, Posterscope USA, a b ...
- PBS Salutes 'Latin Music' With Media, Sponsor Alliances
MediaDailyNews, Fern Siegel - Monday, March 9, 2009
The Hispanic population in the U.S. is growing--and so is the influen ...
- National Geographic Traveler
Magazine Rack, Fern Siegel - Wednesday, March 4, 2009
This magazine is in its 25th year, billing itself as "All Trave ...
- Univision Signs Carriage Deal With DirecTV
MediaDailyNews, Fern Siegel - Tuesday, March 3, 2009
Univision is on a roll, announcing a multiyear carriage agreement with DirecT ...
- CAC Close-Up: Blacker Named Exec Director, Cinema Ads Prove Effective
MediaDailyNews, Fern Siegel - Tuesday, February 24, 2009
The Cinema Ad Council has a new executive director: Andrew L. Blacke ...
- Parenting-School Years
Magazine Rack, Fern Siegel - Wednesday, February 18, 2009
It isn't just stocks that are splitting. So is Parenting. This mont ...
- Hallmark Touts Westerns, Musicals
MediaDailyNews, Fern Siegel - Tuesday, February 17, 2009
Hallmark Channel believes in variety, adding mysteries and musicals to its lineu ...
- Tribune's New Web Bureau Showcases Entertainment
MediaDailyNews, Fern Siegel - Thursday, February 5, 2009
To centralize entertainment news, the Tribune Company has created an online entertainme ...
- Ion Debuts '09 Programming Slate
MediaDailyNews, Fern Siegel - Monday, February 2, 2009
ION Life has rolled out a new programming slate for 2009. T ...
- Hallmark Adds Games To Consumer Site
MediaDailyNews, Fern Siegel - Wednesday, January 28, 2009
Hallmark Channel is game for expansion. To extend its online appeal, t ...
- Ode
Magazine Rack, Fern Siegel - Wednesday, January 28, 2009
Ode calls itself a magazine for "intelligent optimists." As a confirmed cyni ...
- NBC Launches Neighborhood News Pages At O&O Sites
MediaDailyNews, Fern Siegel - Wednesday, January 28, 2009
In the hyper-targeted media world, the sweet spot is often local. ...
- ICOM Elects 2009 Global Ad Board
MediaDailyNews, Fern Siegel - Tuesday, January 27, 2009
ICOM, a global network of independent ad and marketing agencies, has elect ...
- Comcast To Carry Retirement TV
MediaDailyNews, Fern Siegel - Friday, January 16, 2009
The network devoted to adults 50+ just got a distribution boost. Retireme ...
- Preservation
Magazine Rack, Fern Siegel - Thursday, January 15, 2009
Shakespeare said it best: "The past is prologue." It's a smart remind ...
- Former 'Wonkette' Cox Joins Air America
MediaDailyNews, Fern Siegel - Tuesday, January 13, 2009
Air America Media has hired former "Wonkette" Ana Marie Cox as i ...
- Warren Named Omnicom Diversity Officer
MediaDailyNews, Fern Siegel - Wednesday, January 7, 2009
Omnicom Group named Tiffany R. Warren, a longtime advocate of diversity ...