- Trends To Come Out Of Super Bowl XLVII Commercials in
Engage:Teens on
02/14/2013
Super Bowl commercials often set the stage for marketing trends in the upcoming year. Reaching a massive audience, these highly coveted spots are ideal for introducing a new product or service. While
celebrity endorsements, crowdsourcing and social media interaction are nothing new in the marketing industry, the Super Bowl has demonstrated how commercials using these tactics can be used as a
catalyst for targeting a teenage audience - and why the opportunity is tremendous for brands looking to appeal to a younger demographic.
- Is Google Serious About Retail Stores? in
Around the Net In Online Marketing on
02/09/2012
- 2012: Social Will Be Key In Marketing Mix in
Marketing: Green on
12/14/2011
As 2012 approaches, green marketing will be as important as ever for both company image and bottom line. It should come as no surprise that using social media is the most effective way to take
advantage of green marketing initiatives and establish a better relationship with the consumer. Unfortunately, some still aren't well versed when it comes to the social media landscape. In 2012, this
will not be a good position to be in.
- Is There A Better Multi-Tasker Than The Teenager? in
Engage:Teens on
12/08/2011
Think about it. At any given time, the average teen could be watching television, texting friends, surfing the web and finishing a term paper - all at once. The funny thing is that this is what many
teens prefer. Their generation has become so used to the concept of multi-tasking that it has almost become second nature to them. So how can marketers take advantage of that?
- Holiday Teen Marketing: Where You Need To Be in
Engage:Teens on
11/17/2011
With Halloween behind us and Thanksgiving on its way, the holiday season is finally upon us. Every marketer knows that this is the busiest shopping time of the year, and with new seasonal products
come new ways to promote during this critical time for retailers.
- Let Them Know You're Green in
Marketing: Green on
11/09/2011
As a 21st Century business, the odds are very good that you are, or have considered being, "green." While going green was largely considered nothing more than a trend when it first entered the
business scene, studies have shown that being more eco-friendly can have numerous positive effects on any type of business, from economic factors to consumer-related ones.
- How To: Market Successfully To The Multicultural Teens Of Today in
Engage:Teens on
10/20/2011
In a time filled with so much uncertainty, one thing seems to be a definite: America's ethnic culture is changing. Naturally, this means that America's teenagers are changing along with it. With one
of the most desirable audiences for marketers becoming more and more ethnically diverse, it's important to reach out to as many teens as possible. Multicultural marketing is imperative for the current
generation. Yet, at the same time, marketers have to be careful when toeing the fine line that is appealing to all people while trying not to fragment groups based on stereotype. Here are a few tips
on how to appeal to today's teen on a multicultural level.
- Going Green Can Be Masculine, Too in
Marketing: Green on
10/12/2011
Small and quiet hybrid cars, reusable shopping bags, eating organically; on the surface, going green isn't the easiest thing for the typical male ego to adjust to. While some people would argue that
the true example of masculinity is a man who doesn't care what others think of him, let's face it, men can be self-conscious, too.
- Shrinking to Size in
Future of Media on
09/26/2011
Every industry can learn from history, and ours is no different. The communications industry - marketing, advertising, and PR - has had a history of shrinking then expanding, then repeating the
cycle. As an industry we have done so for financial gain. In a time period where we're shrinking we're finding efficiencies. In a time period where we're expanding we're increasing profits. We are
coming off of a time period where business, not just media, was expanding but we're entering a period of extreme efficiency - the business of our industry will shrink in every sense of the word for
the foreseeable future.
- Reversing Roles: Teens In The Drivers Seat in
Engage:Teens on
09/15/2011
Just to be clear: although the title of this post may suggest that I am going to be talking about teens driving their moms to soccer practice in a fuel-efficient hybrid vehicle, I'm not. (Although
I've always loved creative writing and that visual gives me a good start -- maybe I'll expand on that in a later post!) Instead, let's talk about a very real shift in the way we as marketers look to
influence this market now and in the years to come.