Gordon Hotchkiss

Meet Gordon at MediaPost Events

• Gordon attended OMMA Global at Advertising Week, September 27, 2010
  
  

Articles by Gordon All articles by Gordon

• Data Does NOT Equal People in Media Insider on 07/23/2019
  

  Data is a thin, wispy proxy for the rich bandwidth of the real world. It should be just one tool among many in a marketer's toolbox.

• Is There Still Room In Today's Marketing World For Rick Steves? in Media Insider on 07/16/2019
  

  U.S. travel writer and TV personality Rick Steves is -- well, there's no really kind way to put this -- a weenie.

• The Marie Kondo Effect: Our Quest For Control in Media Insider on 07/09/2019
  

  When the world seems increasingly bizarre and unpredictable, we look for things we can still control, like the contents of our sock drawer.

• Hunkering Down For Election 2020 in Media Insider on 07/02/2019
  

  Among the media-related developments I'll be watching: our deepening trust issues with information channels that can be manipulated with ease.

• The Inevitability Of The Pendulum Effect in Media Insider on 06/25/2019
  

  Politically and socially, we're in the middle of a swing to the right. But this will be countered inevitably with a swing to the left.

• How Decoupling Changed What Advertisers Need in Media Insider on 06/18/2019
  

  What's disrupting the agency model? The decoupling of the advertising supply chain and the flip of an advertiser's need from the vertical to the horizontal.

• The Gap Between People And Platforms in Media Insider on 06/11/2019
  

  As we rely more and more on software, we gain a false confidence that it replaces human-powered expertise. It doesn't.

• A Few Thoughts On Trump, Wikipedia -- And The Perfect Pour in Media Insider on 06/04/2019
  

  Say what you want about Trump, but he does generate a lot of froth. And froth needs time to settle. Just ask the brewers of Guinness.

• Search And The Path To Purchase in Media Insider on 05/28/2019
  

  Just how short do we want the path to purchase to be, anyway? This is one of those questions where the answer is always "it depends."

• Personal Endeavor In The Age Of Instant Judgement in Media Insider on 05/21/2019
  

  No one likes to be judged by a troll's chorus. So I feel sorry for David Benioff and D.B. Weiss, the showrunners of "Game of Thrones."

Comments by Gordon All comments by Gordon

• Personal Endeavor In The Age Of Instant Judgement by Gord Hotchkiss (Media Insider on 05/21/2019)
  

  That's the thing Paula..they passed the books a few seasons back and have been going on their own since. That seems to be the biggest source of criticism.

• Clear, Simple -- And Wrong by Gord Hotchkiss (Media Insider on 04/02/2019)
  

  Thank you Nicholas...Gord (or Gary)..whatever works...

• Beijing's Real-Life 'Black Mirror' Episode by Gord Hotchkiss (Media Insider on 02/26/2019)
  

  Phillip..it does, from a Western perspective. Ironically, this other perpspective was posted today: https://www.technologyreview.com/the-download/613027/chinas-social-credit-system-isnt-as-orwellian-as-it-sounds/

• Why We No Longer Want To Know What's True by Gord Hotchkiss (Media Insider on 08/28/2018)
  

  Not true Paula...MP has always had my back. From Ken (Fadner) on down I have had nothing but support from the folks at MediaPost.

• Advertising Meets Its Slippery Slope by Gord Hotchkiss (Media Insider on 05/08/2018)
  

  George...I agree with you from a purely transactional basis - this type of data is more actionable. I was looking at this from more of a branding/psychological basis. If there's one thing we've learning about marketing - it's that it's happening at all levels and on multiple fronts. For me, the selective segmentation of markets based on belief proclivity and then manipulating the information fed to that segment is a canary in a coalmine.

• What The Hell Is 'Time Spent' With Advertising, Anyway? by Gord Hotchkiss (Media Insider on 04/03/2018)
  

  Jack...sure..content deserves to be paid for. I'm not arguing that. What I'm arguing against is the oversimplification of the answers to that problem.

• Too Many Fish In The Sea: The Search For Brand Love by Gord Hotchkiss (Online Spin on 02/21/2017)
  

  Thanks Esther. Ordered and in my Kindle "to read" queue. Stay tuned!

• The Vanishing Value Of The Truth by Gord Hotchkiss (Online Spin on 01/24/2017)
  

  I should have let Clint write the column..as he has much more expertise in Alternate Facts than I do. Your link is taken from an angle to show a full crowd. A much more objective analysis is here:http://www.usatoday.com/story/news/politics/2017/01/24/fact-check-inauguration-crowd-size/96984496/. But at the end of the day..I'm probably not going to change what you believe based on verifiable facts..and that was the whole point of the column.

• When Evolution (And Democracy) Get It Wrong by Gord Hotchkiss (Online Spin on 11/01/2016)
  

  Paula and John - very interesting thread you've started. I think I'll follow up on this in next week's column.

• The Rise Of The Audience Marketplace by Gord Hotchkiss (Online Spin on 08/30/2016)
  

  Thanks all for your comments. I actually just submitted tomorrow's column before the recent round of comments. There's a lot of potential follow up here..especially Esther and Doc's contributions. I'll be ruminating further on this.

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