Gordon Hotchkiss

Meet Gordon at MediaPost Events

• Gordon attended OMMA Global at Advertising Week, September 27, 2010
  
  

Articles by Gordon All articles by Gordon

• Why We're Not Ready For AI To Take The Wheel... Yet in Media Insider on 04/23/2019
  

  Not sure I could get into a self-driven Uber and relax in the back seat while AI takes the wheel. Yet I pride myself on being a fairly rational person.

• The Decoupling Effect: How Regulators Struggle To Keep Up in Media Insider on 04/16/2019
  

  For a start-up, "decoupling is looking at one activity in the customer value chain and deciding to do it much better than the incumbent."

• Why Are So Many Companies So Horrible At Responding To Emails? in Media Insider on 04/09/2019
  

  I hate 62.4% of the people I email in the futile expectation of a response...sometime...in the next decade or so...

• Clear, Simple -- And Wrong in Media Insider on 04/02/2019
  

  Is a simple solution always the best one? No. If we don't take the time to understand the dynamics of complexity, a simple solution could unleash drastic consequences.

• Don't Be So Quick To Eliminate Friction in Media Insider on 03/26/2019
  

  It's friction that can slow us down and help us smell the roses.

• The Social Acceptance Of Siri in Media Insider on 03/19/2019
  

  Which shifts in the social universe are making it more acceptable to talk to Siri in public?

• Less Tech = Fewer Regrets in Media Insider on 03/12/2019
  

  In a tech-ubiquitous world, I fear our reality is becoming more "tech" and less "world." But how do you fight that?

• It's The Fall That's Gonna Kill You in Media Insider on 03/05/2019
  

  Advertising and our attitudes toward it change through the life cycle of a brand, product or company.

• Beijing's Real-Life 'Black Mirror' Episode in Media Insider on 02/26/2019
  

  The Chinese government has been experimenting with a social credit program that rewards good behavior and punishes bad. Next year, it becomes mandatory.

• Influencer Marketing's Downward Ethical Spiral in Media Insider on 02/19/2019
  

  The whole point of influencer marketing is to make it appear that these people are genuine fans of these products. This -- of course -- is bullshit.

Comments by Gordon All comments by Gordon

• Clear, Simple -- And Wrong by Gord Hotchkiss (Media Insider on 04/02/2019)
  

  Thank you Nicholas...Gord (or Gary)..whatever works...

• Beijing's Real-Life 'Black Mirror' Episode by Gord Hotchkiss (Media Insider on 02/26/2019)
  

  Phillip..it does, from a Western perspective. Ironically, this other perpspective was posted today: https://www.technologyreview.com/the-download/613027/chinas-social-credit-system-isnt-as-orwellian-as-it-sounds/

• Why We No Longer Want To Know What's True by Gord Hotchkiss (Media Insider on 08/28/2018)
  

  Not true Paula...MP has always had my back. From Ken (Fadner) on down I have had nothing but support from the folks at MediaPost.

• Advertising Meets Its Slippery Slope by Gord Hotchkiss (Media Insider on 05/08/2018)
  

  George...I agree with you from a purely transactional basis - this type of data is more actionable. I was looking at this from more of a branding/psychological basis. If there's one thing we've learning about marketing - it's that it's happening at all levels and on multiple fronts. For me, the selective segmentation of markets based on belief proclivity and then manipulating the information fed to that segment is a canary in a coalmine.

• What The Hell Is 'Time Spent' With Advertising, Anyway? by Gord Hotchkiss (Media Insider on 04/03/2018)
  

  Jack...sure..content deserves to be paid for. I'm not arguing that. What I'm arguing against is the oversimplification of the answers to that problem.

• Too Many Fish In The Sea: The Search For Brand Love by Gord Hotchkiss (Online Spin on 02/21/2017)
  

  Thanks Esther. Ordered and in my Kindle "to read" queue. Stay tuned!

• The Vanishing Value Of The Truth by Gord Hotchkiss (Online Spin on 01/24/2017)
  

  I should have let Clint write the column..as he has much more expertise in Alternate Facts than I do. Your link is taken from an angle to show a full crowd. A much more objective analysis is here:http://www.usatoday.com/story/news/politics/2017/01/24/fact-check-inauguration-crowd-size/96984496/. But at the end of the day..I'm probably not going to change what you believe based on verifiable facts..and that was the whole point of the column.

• When Evolution (And Democracy) Get It Wrong by Gord Hotchkiss (Online Spin on 11/01/2016)
  

  Paula and John - very interesting thread you've started. I think I'll follow up on this in next week's column.

• The Rise Of The Audience Marketplace by Gord Hotchkiss (Online Spin on 08/30/2016)
  

  Thanks all for your comments. I actually just submitted tomorrow's column before the recent round of comments. There's a lot of potential follow up here..especially Esther and Doc's contributions. I'll be ruminating further on this.

• Media Buying Just Tip Of Advertising's Disruptive Iceberg by Gord Hotchkiss (Online Spin on 08/09/2016)
  

  Thanks Ed and Maarten...great points. Regarding the "Hub" concept, I probably didn't add enough of my own thoughts on this topic, as it wasn't the main point of my column. Rather than a hub, I would place my bets on an aggregated media marketplace that is more democratized than our current models. I think audience identification and customization based on multiple (and smarter) segmentation criteria will move media buying to "audience" acquisition. These thoughts are admittedly off the top of my head. Perhaps I'll fully bake them in a future column. Regarding Maarten's comments on filtering - we essentially agree. I meant "objectivity" and "reliability" in terms of what the consumer perceives those things to be. There are all kinds of biases and personal preferences still in place, but I do contend that we are looking for information sources that we perceive as objective and reliable.

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