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Gordon Hotchkiss

Member since August 2004Contact Gordon

Meet Gordon at MediaPost Events

  • Gordon attended OMMA Global at Advertising Week, September 27, 2010

Articles by Gordon All articles by Gordon

  • Short-Sightedness, Sharks And Mental Myopia in Media Insider on 02/20/2018

    2017 was an average year for shark attacks. And this just in... By the year 2050, half of the world will be near-sighted. What could these two headlines possibly have in common? I'll tell you.

  • Drawing A Line In The Sand For Net Privacy in Media Insider on 02/13/2018

    Ever heard of Strava? The likelihood that you would say yes jumped astronomically on Jan. 27 -- the day of the Strava security breach. Before that, you had probably never heard of it, unless you happened to be a cyclist or runner. I've talked about Strava before. Then, I was talking about social modality and trying to keep our various selves straight on various social networks. Today, I'm talking about privacy

  • Sorry, I Don't Speak Complexity in Media Insider on 02/06/2018

    I read about an interesting study this week. Dr. Morten Christiansen, co-director of Cornell's Cognitive Science Program, and his colleagues, explored an interesting linguistic paradox: Languages that a lot of people speak, like English and Mandarin, have large vocabularies but relatively simple grammar. Languages that are smaller and more localized have fewer words, but more complex grammatical rules.

  • Thinking Beyond The Brand in Media Insider on 01/30/2018

    Apparently boring is the new gold standard of branding, at least when it comes to ranking countries on the international stage. According to a new report from U.S. News & World Report, the Wharton School and Y&R's BAV Group, Canada is the No. 2 country in the world. That's right: Canada, the country that Robin Williams called "a really nice apartment over a meth lab."

  • The Decentralization Of Trust in Media Insider on 01/23/2018

    Why do we build the tools we do? What's revolutionary is that we've finally found a way to decentralize trust -- which runs against the very nature of how we've defined trust for centuries.

  • Raising An Anti-fragile Brand in Media Insider on 01/16/2018

    I've come to realize that brand building is a lot like having kids. Much as you want to, at some point you simply can't control their lives. All you can do is lay a strong foundation. Then you have to cast them adrift on the vicissitudes of life and hope they bounce in the right direction more often than not. It's a crap shoot, so you damn well better hedge your bets.

  • Fat Heads, Long Tails: Living In A Viral World in Media Insider on 01/09/2018

    Our world is a hyper-connected feedback loop that constantly engenders the "unprecedented": storms, blockbusters, presidents. In this world, historical balance has disappeared and all bets are off.

  • Watching TV Through The Overton Window in Media Insider on 01/02/2018

    Tell me, does anyone else have a problem with this recent statement by HBO CEO Richard Plepler: "I am trying to build addicts -- and I want people addicted to something every week"?

  • Why Reality Is In Deep Trouble in Media Insider on 12/26/2017

    When it comes to a transmitted representation of reality, we accept video as the gold standard. Of all our five senses, we trust sight the most to differentiate what's real from what's fake. Photos used to be accepted as incontrovertible proof of reality, until Photoshop messed that up. Now, it's video's turn. Technology has handed us the tools that enable us to manufacture any reality we wish and distribute it in the form of video. And because it's in that form, most everyone will believe it to be true.

  • Which Me Am I -- And On Which Network? in Media Insider on 12/19/2017

    I have different social spheres in my life. I have the remnants of my past professional life as an online marketer. I have my passion as a cyclist. I have a new emerging sphere as a fledgling tourism operator. I have my family. I could go on. I can think of only a handful of people who comfortably lie within two or more of my spheres. But with social sign-ins, those spheres are suddenly mashed together.

Comments by Gordon All comments by Gordon

  • Too Many Fish In The Sea: The Search For Brand Love by Gord Hotchkiss (Online Spin on 02/21/2017)

    Thanks Esther. Ordered and in my Kindle "to read" queue. Stay tuned!

  • The Vanishing Value Of The Truth by Gord Hotchkiss (Online Spin on 01/24/2017)

    I should have let Clint write the column..as he has much more expertise in Alternate Facts than I do. Your link is taken from an angle to show a full crowd. A much more objective analysis is here:http://www.usatoday.com/story/news/politics/2017/01/24/fact-check-inauguration-crowd-size/96984496/. But at the end of the day..I'm probably not going to change what you believe based on verifiable facts..and that was the whole point of the column.

  • When Evolution (And Democracy) Get It Wrong by Gord Hotchkiss (Online Spin on 11/01/2016)

    Paula and John - very interesting thread you've started. I think I'll follow up on this in next week's column.

  • The Rise Of The Audience Marketplace by Gord Hotchkiss (Online Spin on 08/30/2016)

    Thanks all for your comments. I actually just submitted tomorrow's column before the recent round of comments. There's a lot of potential follow up here..especially Esther and Doc's contributions. I'll be ruminating further on this.

  • Media Buying Just Tip Of Advertising's Disruptive Iceberg by Gord Hotchkiss (Online Spin on 08/09/2016)

    Thanks Ed and Maarten...great points. Regarding the "Hub" concept, I probably didn't add enough of my own thoughts on this topic, as it wasn't the main point of my column. Rather than a hub, I would place my bets on an aggregated media marketplace that is more democratized than our current models. I think audience identification and customization based on multiple (and smarter) segmentation criteria will move media buying to "audience" acquisition. These thoughts are admittedly off the top of my head. Perhaps I'll fully bake them in a future column. Regarding Maarten's comments on filtering - we essentially agree. I meant "objectivity" and "reliability" in terms of what the consumer perceives those things to be. There are all kinds of biases and personal preferences still in place, but I do contend that we are looking for information sources that we perceive as objective and reliable.

  • Trump's Bump: The Scary Appeal Of The Authoritarian Father by Barbara Lippert (Mad Blog on 07/28/2016)

    Barbara..in reading this, I was reminded of something I had read in the past. It took me a bit to dig it up..but found it: "From the standpoint of social development, the family cannot be considered the basis of the authoritarian state, only as one of the most important institutions which support it." Another quote, "(the goal is) producing an individual who is adjusted to the authoritarian order and who will submit to it in spite of all misery and degradation. At first the child has to submit to the structure of the authoritarian miniature state, the family; this makes it capable of later subordination to the general authoritarian system." It was from Wilhelm Reich. The work was the Mass Pscyhology of Fascism. It was written in 1933.

  • Why Marketers Love Malcolm Gladwell -- & Why They Shouldn't by Gord Hotchkiss (Online Spin on 05/24/2016)

    A few additional comments..First..Kenneth - you're absolutely right. Mea culpa. Now..to Ted. Absolutely word of mouth and influencers is a huge factor  - my point - and Duncan Watt's point - is it's not nearly as simply or predictable as Gladwell makes it out to be. Anyone could be an influencer, given the right context. You cite a Fast Company article defending influencer marketing - here's one on the opposite side worth a read: http://www.fastcompany.com/641124/tipping-point-toast. Watts discredited? Not really by any credible academic source - just a lot of marketers pissed off because he's poking holes in their business model. And he's certainly got a lot more empirical evidence behind him than Mr. Gladwell.

  • Why Marketers Love Malcolm Gladwell -- & Why They Shouldn't by Gord Hotchkiss (Online Spin on 05/24/2016)

    Jeanne - Watts is a very able writer. His prose is accessible - but he is an academic at heart and so doesn't have a habit of jumping to satisfying conclusions, unlike Gladwell. Watts tells things as they appear to be, backed up with empirical evidence, rather than as we wish them to be.

  • The Collateral Damage Of Disruption by Gord Hotchkiss (Online Spin on 03/01/2016)

    Thanks Kenneth. I'm amazed at how some will find one semantic bone to pick, while skipping over the much more important larger consequences (intended or not). What is important here, as you point out, is the idea of disruption as driven by a technological catalyst and the resulting impact on entire industries. And another important distinction. Hayek and Schumpeter both saw entrepreneurialism as the force that drove creative destruction. But what is interesting about what we're seeing is the role of the user in this, empowered by new technological capabilities and challenging an existing supply chain. There is a networked, distributed dynamism at work here that may be a brand new flavor of disruption.

  • The Face Of Disruption by Gord Hotchkiss (Online Spin on 02/23/2016)

    Thanks Paula..I assume you mean for President. I would say I don't qualify, but seeing as both Ted Cruz and I were born in Calgary, who knows?

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