Gordon Hotchkiss

Articles by Gordon All articles by Gordon

• Social Network Nastiness Is The New Normal in Media Insider on 02/25/2020
  

  We are now communicating via social networks with some physical distance between participants, and we are doing it for an audience.

• What Is The Moral Responsibility Of A Platform? in Media Insider on 02/18/2020
  

  Technology always unleashes ethical ramifications. The more disruptive the technology, the more serious the ethical considerations.

• The Saddest Part Of Sadfishing in Media Insider on 02/11/2020
  

  Why do I feel so uneasy about too-personal sharing on social media?

• Saying 'So Long' To SEMPO in Media Insider on 02/04/2020
  

  The search industry no longer needs SEMPO, at least as a stand-alone organization. And if that's the case, then SEMPO knocked it out of the park.

• The Fundamentals Of An Evil Marketplace in Media Insider on 01/28/2020
  

  Corporate ethics are usually based on the philosophies of Milton Friedman, an economist whose heyday was in the 1970s -- so a rule book tragically out of date.

• Why Good Tech Companies Keep Being Evil in Media Insider on 01/21/2020
  

  Business as usual at a successful tech firm means there will be elemental aspects of the culture that take a company down the path to being evil.

• Let's Get Uncomfortable -- Before It's Too Late in Media Insider on 01/14/2020
  

  Let's admit that we're human, that we err, and that -- sometimes -- the other side just might be right about some things.

• A Troubling Prognostication in Media Insider on 01/07/2020
  

  Social media based on an advertising revenue model is a cancerous growth -- and we have to shut off its blood flow.

• The Marie Kondo Effect: Our Quest For Control in Media Insider on 12/31/2019
  

  When the world seems increasingly bizarre and unpredictable, we look for things we can still control, like the contents of our sock drawer.

• 'Twas the Night Before the Internet... in Media Insider on 12/24/2019
  

  What would Christmas (or your seasonal celebration of choice) be like if the Internet had never happened?

Comments by Gordon All comments by Gordon

• This Election, Canucks Have Been 'Zucked' by Gord Hotchkiss (Media Insider on 10/22/2019)
  

  Thanks George. I appreciate the shout out. By the way, for those that are interested, Trudeau’s Liberals won a minority government, but the Conservatives actually won the popular vote: 34.4% vs 33.06% for the Liberals. It was a very close election. 

• The Difference Between Right-Wing And Left-Wing Media Brain by Gord Hotchkiss (Media Insider on 10/08/2019)
  

  Thanks for the catch Jack. I'll let the editor know.

• Personal Endeavor In The Age Of Instant Judgement by Gord Hotchkiss (Media Insider on 05/21/2019)
  

  That's the thing Paula..they passed the books a few seasons back and have been going on their own since. That seems to be the biggest source of criticism.

• Clear, Simple -- And Wrong by Gord Hotchkiss (Media Insider on 04/02/2019)
  

  Thank you Nicholas...Gord (or Gary)..whatever works...

• Beijing's Real-Life 'Black Mirror' Episode by Gord Hotchkiss (Media Insider on 02/26/2019)
  

  Phillip..it does, from a Western perspective. Ironically, this other perpspective was posted today: https://www.technologyreview.com/the-download/613027/chinas-social-credit-system-isnt-as-orwellian-as-it-sounds/

• Why We No Longer Want To Know What's True by Gord Hotchkiss (Media Insider on 08/28/2018)
  

  Not true Paula...MP has always had my back. From Ken (Fadner) on down I have had nothing but support from the folks at MediaPost.

• Advertising Meets Its Slippery Slope by Gord Hotchkiss (Media Insider on 05/08/2018)
  

  George...I agree with you from a purely transactional basis - this type of data is more actionable. I was looking at this from more of a branding/psychological basis. If there's one thing we've learning about marketing - it's that it's happening at all levels and on multiple fronts. For me, the selective segmentation of markets based on belief proclivity and then manipulating the information fed to that segment is a canary in a coalmine.

• What The Hell Is 'Time Spent' With Advertising, Anyway? by Gord Hotchkiss (Media Insider on 04/03/2018)
  

  Jack...sure..content deserves to be paid for. I'm not arguing that. What I'm arguing against is the oversimplification of the answers to that problem.

• Too Many Fish In The Sea: The Search For Brand Love by Gord Hotchkiss (Online Spin on 02/21/2017)
  

  Thanks Esther. Ordered and in my Kindle "to read" queue. Stay tuned!

• The Vanishing Value Of The Truth by Gord Hotchkiss (Online Spin on 01/24/2017)
  

  I should have let Clint write the column..as he has much more expertise in Alternate Facts than I do. Your link is taken from an angle to show a full crowd. A much more objective analysis is here:http://www.usatoday.com/story/news/politics/2017/01/24/fact-check-inauguration-crowd-size/96984496/. But at the end of the day..I'm probably not going to change what you believe based on verifiable facts..and that was the whole point of the column.

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