Gordon Hotchkiss

Articles by Gordon All articles by Gordon

• AI And Our Current Rugged Landscape in Media Insider on 05/26/2020
  

  We are willingly tossing the keys to our future to the tech giants. As much as the present may be frightening, we should consider the steps we're taking carefully.

• The Mother Of All Mood Swings in Media Insider on 05/19/2020
  

  Life change is usually a solo journey. But what if everyone is experiencing trauma at the same time? Then we enter the SNAFU zone.

• The Showdown Between Smart And Stupid in Media Insider on 05/12/2020
  

  Intelligence will ultimately prevail over ignorance --- but we need that happening in a public forum, not a private research lab somewhere in Silicon Valley.

• Media's Mea Culpa Moment in Media Insider on 05/05/2020
  

  Because of COVID-19, media outlets should all be focused on the same story. But right now it's still "us" versus "them."

• Our Complicated Relationship With Heroes in Media Insider on 04/28/2020
  

  These days, ordinary people doing extraordinary things are being raised to the rank of hero thanks to the surging tides of social media.

• A New Definition Of Social in Media Insider on 04/21/2020
  

  I am an introvert. My wife is an extrovert, Our respective concepts of what it means to be social have been disruptively redefined, but in very different ways.

• Is Marketing Industry Prepared For What Lies Ahead? in Media Insider on 04/14/2020
  

  Among factors to dramatically impact our desire to consume: We'll be living in a constant state of anxiety for the foreseeable future.

• Quant Vs. Qual During Crisis Time in Media Insider on 04/07/2020
  

  Responding to a crisis, we do need a more rational cognitive mechanism -- one less likely to be influenced by emotion.

• 2 Timely Stories From My Royal 10 Typewriter in Media Insider on 04/01/2020
  

  A little history to provide perspective -- and hope -- in these dark days.

• A Lesson To Learn From The Lost Generation in Media Insider on 03/24/2020
  

  The vast majority of us have never been through anything like this crisis before -- but others have. They were called the Lost Generation.

Comments by Gordon All comments by Gordon

• This Election, Canucks Have Been 'Zucked' by Gord Hotchkiss (Media Insider on 10/22/2019)
  

  Thanks George. I appreciate the shout out. By the way, for those that are interested, Trudeau’s Liberals won a minority government, but the Conservatives actually won the popular vote: 34.4% vs 33.06% for the Liberals. It was a very close election. 

• The Difference Between Right-Wing And Left-Wing Media Brain by Gord Hotchkiss (Media Insider on 10/08/2019)
  

  Thanks for the catch Jack. I'll let the editor know.

• Personal Endeavor In The Age Of Instant Judgement by Gord Hotchkiss (Media Insider on 05/21/2019)
  

  That's the thing Paula..they passed the books a few seasons back and have been going on their own since. That seems to be the biggest source of criticism.

• Clear, Simple -- And Wrong by Gord Hotchkiss (Media Insider on 04/02/2019)
  

  Thank you Nicholas...Gord (or Gary)..whatever works...

• Beijing's Real-Life 'Black Mirror' Episode by Gord Hotchkiss (Media Insider on 02/26/2019)
  

  Phillip..it does, from a Western perspective. Ironically, this other perpspective was posted today: https://www.technologyreview.com/the-download/613027/chinas-social-credit-system-isnt-as-orwellian-as-it-sounds/

• Why We No Longer Want To Know What's True by Gord Hotchkiss (Media Insider on 08/28/2018)
  

  Not true Paula...MP has always had my back. From Ken (Fadner) on down I have had nothing but support from the folks at MediaPost.

• Advertising Meets Its Slippery Slope by Gord Hotchkiss (Media Insider on 05/08/2018)
  

  George...I agree with you from a purely transactional basis - this type of data is more actionable. I was looking at this from more of a branding/psychological basis. If there's one thing we've learning about marketing - it's that it's happening at all levels and on multiple fronts. For me, the selective segmentation of markets based on belief proclivity and then manipulating the information fed to that segment is a canary in a coalmine.

• What The Hell Is 'Time Spent' With Advertising, Anyway? by Gord Hotchkiss (Media Insider on 04/03/2018)
  

  Jack...sure..content deserves to be paid for. I'm not arguing that. What I'm arguing against is the oversimplification of the answers to that problem.

• Too Many Fish In The Sea: The Search For Brand Love by Gord Hotchkiss (Online Spin on 02/21/2017)
  

  Thanks Esther. Ordered and in my Kindle "to read" queue. Stay tuned!

• The Vanishing Value Of The Truth by Gord Hotchkiss (Online Spin on 01/24/2017)
  

  I should have let Clint write the column..as he has much more expertise in Alternate Facts than I do. Your link is taken from an angle to show a full crowd. A much more objective analysis is here:http://www.usatoday.com/story/news/politics/2017/01/24/fact-check-inauguration-crowd-size/96984496/. But at the end of the day..I'm probably not going to change what you believe based on verifiable facts..and that was the whole point of the column.

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