Gordon Hotchkiss

Meet Gordon at MediaPost Events

• Gordon attended OMMA Global at Advertising Week, September 27, 2010
  
  

Articles by Gordon All articles by Gordon

• Personal Endeavor In The Age Of Instant Judgement in Media Insider on 05/21/2019
  

  No one likes to be judged by a troll's chorus. So I feel sorry for David Benioff and D.B. Weiss, the showrunners of "Game of Thrones."

• The Gap Between People And Platforms in Media Insider on 05/14/2019
  

  As we rely more on software, we gain a false confidence that it replaces human-powered expertise. It doesn't.

• The Importance Of Playing Make-Believe in Media Insider on 05/07/2019
  

  I'm concerned that rather than making their own make-believe, children today are playing in the highly commercialized imaginations of profit-hungry corporations.

• Selfies: A Different Take on Reality in Media Insider on 04/30/2019
  

  Taking a selfie when you're in front of a gorgeous view? "Self-presentational concern" can creep into these lifetime moments and suck the awe right out of them.

• Why We're Not Ready For AI To Take The Wheel... Yet in Media Insider on 04/23/2019
  

  Not sure I could get into a self-driven Uber and relax in the back seat while AI takes the wheel. Yet I pride myself on being a fairly rational person.

• The Decoupling Effect: How Regulators Struggle To Keep Up in Media Insider on 04/16/2019
  

  For a start-up, "decoupling is looking at one activity in the customer value chain and deciding to do it much better than the incumbent."

• Why Are So Many Companies So Horrible At Responding To Emails? in Media Insider on 04/09/2019
  

  I hate 62.4% of the people I email in the futile expectation of a response...sometime...in the next decade or so...

• Clear, Simple -- And Wrong in Media Insider on 04/02/2019
  

  Is a simple solution always the best one? No. If we don't take the time to understand the dynamics of complexity, a simple solution could unleash drastic consequences.

• Don't Be So Quick To Eliminate Friction in Media Insider on 03/26/2019
  

  It's friction that can slow us down and help us smell the roses.

• The Social Acceptance Of Siri in Media Insider on 03/19/2019
  

  Which shifts in the social universe are making it more acceptable to talk to Siri in public?

Comments by Gordon All comments by Gordon

• Personal Endeavor In The Age Of Instant Judgement by Gord Hotchkiss (Media Insider on 05/21/2019)
  

  That's the thing Paula..they passed the books a few seasons back and have been going on their own since. That seems to be the biggest source of criticism.

• Clear, Simple -- And Wrong by Gord Hotchkiss (Media Insider on 04/02/2019)
  

  Thank you Nicholas...Gord (or Gary)..whatever works...

• Beijing's Real-Life 'Black Mirror' Episode by Gord Hotchkiss (Media Insider on 02/26/2019)
  

  Phillip..it does, from a Western perspective. Ironically, this other perpspective was posted today: https://www.technologyreview.com/the-download/613027/chinas-social-credit-system-isnt-as-orwellian-as-it-sounds/

• Why We No Longer Want To Know What's True by Gord Hotchkiss (Media Insider on 08/28/2018)
  

  Not true Paula...MP has always had my back. From Ken (Fadner) on down I have had nothing but support from the folks at MediaPost.

• Advertising Meets Its Slippery Slope by Gord Hotchkiss (Media Insider on 05/08/2018)
  

  George...I agree with you from a purely transactional basis - this type of data is more actionable. I was looking at this from more of a branding/psychological basis. If there's one thing we've learning about marketing - it's that it's happening at all levels and on multiple fronts. For me, the selective segmentation of markets based on belief proclivity and then manipulating the information fed to that segment is a canary in a coalmine.

• What The Hell Is 'Time Spent' With Advertising, Anyway? by Gord Hotchkiss (Media Insider on 04/03/2018)
  

  Jack...sure..content deserves to be paid for. I'm not arguing that. What I'm arguing against is the oversimplification of the answers to that problem.

• Too Many Fish In The Sea: The Search For Brand Love by Gord Hotchkiss (Online Spin on 02/21/2017)
  

  Thanks Esther. Ordered and in my Kindle "to read" queue. Stay tuned!

• The Vanishing Value Of The Truth by Gord Hotchkiss (Online Spin on 01/24/2017)
  

  I should have let Clint write the column..as he has much more expertise in Alternate Facts than I do. Your link is taken from an angle to show a full crowd. A much more objective analysis is here:http://www.usatoday.com/story/news/politics/2017/01/24/fact-check-inauguration-crowd-size/96984496/. But at the end of the day..I'm probably not going to change what you believe based on verifiable facts..and that was the whole point of the column.

• When Evolution (And Democracy) Get It Wrong by Gord Hotchkiss (Online Spin on 11/01/2016)
  

  Paula and John - very interesting thread you've started. I think I'll follow up on this in next week's column.

• The Rise Of The Audience Marketplace by Gord Hotchkiss (Online Spin on 08/30/2016)
  

  Thanks all for your comments. I actually just submitted tomorrow's column before the recent round of comments. There's a lot of potential follow up here..especially Esther and Doc's contributions. I'll be ruminating further on this.

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.