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Harvey Chipkin

Member since November 2010Contact Harvey

  • Freelance writer Harvey Chipkin
  • 71 Carteret Street
  • Bloomfield New Jersey
  • 07003 USA

Articles by Harvey All articles by Harvey

  • Marketing Beyond The Product in Marketing Insider on 02/19/2018

    Airbnb recently funded a digital campaign to promote tourism to destinations that President Trump allegedly referred to as "s---holes." The money was used to promote the company's listings in Haiti, El Salvador and African countries. In a series of tweets, Airbnb CEO and co-founder Brian Chesky shared photos of destinations in Haiti, Ghana, Kenya, Senegal and Morocco. One Chesky tweet said, "2.7 million guests from Airbnb decided that countries in Africa, El Salvador and Haiti were beautiful enough to visit. When we embrace the world, we see its beauty."

  • Wondering About 2018? Read This Report in Marketing Insider on 01/15/2018

    Yes, you're too busy to read 50 pages about 2018 travel trends. But if you want to make sense of what might be coming up this year, it might be worth your while to read "From the Front Line: Luxury Vacation Trends," written by Jack Ezon, president of Ovation Vacations, a luxury travel agency. There's a lot for marketers to chew on from this keen observer of the industry.

  • 'Dark Data' From Meetings Is Exposed in Marketing Insider on 12/18/2017

    At a time when one out of every three hotel room nights involves a meeting or other group event, not enough attention has been paid to the meeting as a product - and how marketers can maximize group events as far as reaching all those millions of attendees in the interests of improving their experience and delivering messages.

  • Here They Come: More Tech Marketing Products in Marketing Insider on 11/20/2017

    Marketing through technology has become key to revenue generation, and there is a multitude of new products promising to drive revenues by using new electronic tools driven by artificial intelligence, data analysis and other means. Quite a few of these products aim to act as non-human "concierges" for hotels and, while helping guests enjoy a better experience, offer a way for hotels to up-sell.

  • OK On AI And VR? in Marketing Insider on 10/16/2017

    Even as marketers are figuring out how to maximize mobile, here come more innovations speeding down the technology highway: artificial intelligence (AI) and virtual reality (VR). It seems business travelers think these innovations are generally positive.

  • Making Motel 6 Mobile-Friendly in Marketing: Travel on 09/18/2017

    Motel 6 may be best known for one of the great ad campaigns in hospitality history - the use of spokesman Tom Bodett and the tagline, "We'll leave the light on for ya." It's still running after more than 30 years.

  • Monitoring The Mouse in Marketing: Travel on 08/14/2017

    It turns out that a mouse - at least a computer mouse - is not really quiet. Every time a human being moves it to get to someplace else on a screen, that human is telling us something about what they're thinking - and may ultimately be doing. For marketers, that could be crucial, according to a company called ContentSquare, a user experience analytics platform for websites and apps that deploys artificial intelligence to come up with its insights. It has almost 200 clients across multiple industries but with quite a few in travel, including Air France and Best Western.

  • Making The Change From Old Media To New in Marketing: Travel on 07/17/2017

    Michaela Guzy is a one-woman reflection of what has happened in the media in the last few years. After reaching high-level positions at publishing houses like Conde Nast and American Express Publishing, she dropped it all to start a website called OhThePeopleYouMeet (OTPYM) - dedicated to travel adventures focused on, well, the people you meet when traveling.

  • Modern Marketing Means Mobile Messaging in Marketing: Travel on 06/12/2017

    The move to messaging as a primary form of communication between companies and consumers is, if anything, accelerating - and it's time for marketers to be sure they are at least up to date on what this channel might mean for them and their specific products.

  • The New Language(s) Of Marketing in Marketing: Travel on 05/15/2017

    A recent press release from the Acme Hotel Co. in River North, Chicago, included these phrases: Snapchat Spectacles, Amazon Echo, ESP Guitar, DIY cocktail.

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