Harvey Chipkin

Articles by Harvey All articles by Harvey

• Winning The Loyalty Wars in Marketing Insider on 03/20/2023
  

  Too often brands let loyalty programs go stale. Here's how to freshen them up.

• A Hotel Campaign Without The Word 'Hotel' in Marketing Insider on 02/21/2023
  

  In the case of The Peninsula Hotels, the company sees its product as extending beyond the walls of its physical properties.

• Time To Put On First-Party Hats in Marketing Insider on 01/19/2023
  

  With the fading away of third-party data, companies will have to find ways to access data directly from consumers -- ideally, in ways that might even be superior to traditional tools.

• How One Hotel Goes All-In On Local in Marketing Insider on 12/14/2022
  

  At Hotel Darwin, which just opened in Atlanta, nearly everything has been curated or sourced from local Atlanta or Georgia businesses.

• Who Likes Surveys? At Least One Travel Insurance Company Does in Marketing Insider on 11/15/2022
  

  How Allianz Partners USA uses surveys as part of a public relations push.

• Messaging With Meaning in Marketing Insider on 10/17/2022
  

  It's dawned on many in the travel industry that, unlike with most consumer goods, there is danger that their products may disappear.

• No Walks On The Beach As Hilton Focuses On 'The Stay' in Marketing Insider on 09/14/2022
  

  The "It Matters Where You Stay" campaign used humor to break the "sameness" the company's ad agency saw in hotel advertising.

• Recovering From Travel's Long, Cranky Summer in Marketing Insider on 08/15/2022
  

  Airline delays and other challenges have taken the fun out of traveling. Here's how to keep customer loyalty by building a branded service culture.

• Hyatt Goes All-In On All-Inclusive in Marketing Insider on 07/19/2022
  

  Why? All-inclusive is a fast-growing format in the resort space. And Hyatt guests said they liked the option of having the guesswork taken out of their vacations.

• Resurrecting A Renowned Resort in Marketing Insider on 06/16/2022
  

  How Heidi Stone revamped Mountain Lake Lodge in Pembroke, Virginia, where "Dirty Dancing" was filmed.

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