Harvey Chipkin

Articles by Harvey All articles by Harvey

• How To Make Online Reviews The Key To Success in Marketing Insider on 05/11/2022
  

  Advice from Adele Gutman -- who, as VP of marketing at the The Library Hotels, kept the properties at the top of TripAdvisor rankings.

• Taking Remote Work/Travel To The Limit in Marketing Insider on 04/15/2022
  

  How should travel marketers respond to the working world's paradigm shift? Many hotel companies have created work-from-a-hotel programs, or even created packages that combine work with a mission.

• Marketing To New -- And Smaller -- Post-Pandemic Segments in Marketing Insider on 03/24/2022
  

  For example, there are segments of business travel that might continue to be largely virtual from here on in, depending on the purpose of the trip.

• Putting Travel In Context: Tour Operator Touts Its Experts in Marketing Insider on 02/16/2022
  

  Context Travel positions itself as "connecting learners and curious travelers with a network of global experts," according to June Chin-Ramsey, CEO.

• Alaska Airlines: Driving Marketing Through Data in Marketing Insider on 01/19/2022
  

  The company realized early on in the pandemic that it could leverage machine learning, particularly when it came to the predictive lifetime value of customers.

• Maintaining Loyalty During Volatile Times in Marketing Insider on 12/17/2021
  

  A company called Arrivia positions itself as having a handle on developing and leveraging loyalty even in the face of today's obstacles.

• Cruise Nuances: Marketing New, Pandemic-Delayed Virgin Voyages in Marketing Insider on 11/15/2021
  

  Once the pandemic kicked in, the company had to convince customers to put down thousands of dollars for a product they had never seen.

• Marketing Meetings: Driving Attendance, Overcoming Hesitancy in Marketing Insider on 10/21/2021
  

  The meetings industry faces significant challenges in returning to pre-pandemic numbers.

• Leading Hotels Of The World: Lessons In Agile Marketing in Marketing Insider on 09/20/2021
  

  LHW launched more campaigns in the third quarter of 2020 than it had in years past, increasing its cross-functional collaboration and innovation.

• Targeting Communities in Marketing Insider on 08/09/2021
  

  Personalized marketing is more powerful when it targets the community a person is a member of, according to Sai Koppala, CMO of SheerID.

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