Harvey Chipkin

Articles by Harvey All articles by Harvey

• Facebook Offers Closer Friendships in Marketing Insider on 10/09/2018
  

  The social network is expanding Flight Ads, which enable carriers to reach more potential travelers based on visits to other flight-related pages, websites, and apps.

• Partnering For Profits in Marketing Insider on 09/11/2018
  

  Publisher SmarterTravel looked to Partnerize to expand its reach through that company's SaaS (software-as-a-service) platform.

• Postcards Go High-Tech in Marketing Insider on 08/14/2018
  

  Snail mail -- with a high-tech twist -- is the medium Winter Park, the Colorado ski resort, is deploying in an effort to reach niche markets.

• Getting To Know You - And You - And You in Marketing Insider on 07/16/2018
  

  Getting to know customers through their behavior when planning and booking travel has become a priority for marketers. Technology companies have proliferated aiming to help marketers know the customer better - what sites they look at, where they have traveled before, what their travel preferences are.

• AI Marketing Marches On in Marketing Insider on 06/18/2018
  

  With artificial intelligence (AI) increasingly accepted as a marketing tool, marketers are surveying the landscape to decide who can provide them with the most productive tools for their needs. A company called WayBlazer led by a team with an impressive background in travel technology promises a solution where users can seamlessly search and chat using natural language that understands context and intent. WayBlazer then recommends destinations and products such as packages, hotels, vacation rentals, cruises and more. Each recommendation dynamically ranks and merchandises the most relevant images and reviews for each individual user.

• Can Paying Over Time Change The Travel Landscape? in Marketing Insider on 05/21/2018
  

  Is there a substantial contingent of travelers who would choose to take a trip if they could pay it off over a specific period of time at a consistent rate? More, are there people who would spend more if they had a similar opportunity? A company called Uplift thinks so and believes that its Uplift Pay Monthly tool will drive significant incremental travel and travel spending.

• Travel Over Time in Marketing Insider on 04/16/2018
  

  Virtuoso, the network of luxury travel agencies, recently announced a new product for its members called Orchestrator. Much like a financial plan, Virtuoso Orchestrator is a proprietary consulting platform that turns clients' preliminary thoughts on dream destinations into well-organized travel plans. The process is led by certified travel advisors. As an added perk, clients receive their own Netflix-style travel account that builds anticipation.

• #PressForProgress In Travel Marketing in Marketing Insider on 03/20/2018
  

  The #PressForProgress campaign is inevitably affecting the marketing of travel, an industry where women have long been the decision makers, whether as consumers or travel professionals. A recent example was the hiring of Wendy White as vice president of marketing for Egencia, the corporate travel arm of Expedia.

• Marketing Beyond The Product in Marketing Insider on 02/19/2018
  

  Airbnb recently funded a digital campaign to promote tourism to destinations that President Trump allegedly referred to as "s---holes." The money was used to promote the company's listings in Haiti, El Salvador and African countries. In a series of tweets, Airbnb CEO and co-founder Brian Chesky shared photos of destinations in Haiti, Ghana, Kenya, Senegal and Morocco. One Chesky tweet said, "2.7 million guests from Airbnb decided that countries in Africa, El Salvador and Haiti were beautiful enough to visit. When we embrace the world, we see its beauty."

• Wondering About 2018? Read This Report in Marketing Insider on 01/15/2018
  

  Yes, you're too busy to read 50 pages about 2018 travel trends. But if you want to make sense of what might be coming up this year, it might be worth your while to read "From the Front Line: Luxury Vacation Trends," written by Jack Ezon, president of Ovation Vacations, a luxury travel agency. There's a lot for marketers to chew on from this keen observer of the industry.

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.