Harvey Chipkin

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• Marketing Branded Hotel Collections: It's A 'Dance' in Marketing Insider on 11/27/2023
  

  Hotel collections, or soft brands, have become a significant segment of the lodging industry in the last few years. These are groups of independent hotels that affiliate with major brands.

• Up Your Guest Game With Hotel Technology in Marketing Insider on 10/17/2023
  

  It may be time to step up technology not only for the sake of efficiency and costs, but as a way to appeal to potential customers.

• DoubleTree Doubles Down On Cookies in Marketing Insider on 09/18/2023
  

  In a public relations coup in 2022, the brand's chocolate-chip cookie was the first food to be baked in space on the International Space Station.

• Staying In Fashion in Marketing Insider on 08/22/2023
  

  Although the fashion-hotel connection is longstanding, hospitality companies continue to seek new ways to leverage it.

• Waking Up To Sleep Tourism in Marketing Insider on 07/18/2023
  

  With the importance of sleep now increasingly recognized for its health value, hotels now aim to help guests achieve a night of refreshing slumber.

• Filling A Meetings Gap Is The Way For San Jose in Marketing Insider on 06/15/2023
  

  After the pandemic cut off tech meetings, Visit San Jose took a "mosaic" approach to attracting new business, including sports events and state and national associations.

• Missouri Asks: What's Your M-O? in Marketing Insider on 05/15/2023
  

  A character-driven campaign stars "Mo," as in the state's postal abbreviation, and asks "What's your M-O?" on vacation.

• Marriott Maximizes March Madness in Marketing Insider on 04/18/2023
  

  Marriott leverages its role as official hotel partner of the NCAA to reach a huge fan audience and drive even more customers to its Marriott Bonvoy loyalty program.

• Winning The Loyalty Wars in Marketing Insider on 03/20/2023
  

  Too often brands let loyalty programs go stale. Here's how to freshen them up.

• A Hotel Campaign Without The Word 'Hotel' in Marketing Insider on 02/21/2023
  

  In the case of The Peninsula Hotels, the company sees its product as extending beyond the walls of its physical properties.

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