
Harvey Chipkin
Member since November 2010Contact Harvey- Freelance writer Harvey Chipkin
- 71 Carteret Street
- Bloomfield New Jersey
- 07003 USA
Articles by Harvey All articles by Harvey
- Winning The Loyalty Wars in
Marketing Insider on
03/20/2023
Too often brands let loyalty programs go stale. Here's how to freshen them up.
- A Hotel Campaign Without The Word 'Hotel' in
Marketing Insider on
02/21/2023
In the case of The Peninsula Hotels, the company sees its product as extending beyond the walls of its physical properties.
- Time To Put On First-Party Hats in
Marketing Insider on
01/19/2023
With the fading away of third-party data, companies will have to find ways to access data directly from consumers -- ideally, in ways that might even be superior to traditional tools.
- How One Hotel Goes All-In On Local in
Marketing Insider on
12/14/2022
At Hotel Darwin, which just opened in Atlanta, nearly everything has been curated or sourced from local Atlanta or Georgia businesses.
- Who Likes Surveys? At Least One Travel Insurance Company Does in
Marketing Insider on
11/15/2022
How Allianz Partners USA uses surveys as part of a public relations push.
- Messaging With Meaning in
Marketing Insider on
10/17/2022
It's dawned on many in the travel industry that, unlike with most consumer goods, there is danger that their products may disappear.
- No Walks On The Beach As Hilton Focuses On 'The Stay' in
Marketing Insider on
09/14/2022
The "It Matters Where You Stay" campaign used humor to break the "sameness" the company's ad agency saw in hotel advertising.
- Recovering From Travel's Long, Cranky Summer in
Marketing Insider on
08/15/2022
Airline delays and other challenges have taken the fun out of traveling. Here's how to keep customer loyalty by building a branded service culture.
- Hyatt Goes All-In On All-Inclusive in
Marketing Insider on
07/19/2022
Why? All-inclusive is a fast-growing format in the resort space. And Hyatt guests said they liked the option of having the guesswork taken out of their vacations.
- Resurrecting A Renowned Resort in
Marketing Insider on
06/16/2022
How Heidi Stone revamped Mountain Lake Lodge in Pembroke, Virginia, where "Dirty Dancing" was filmed.

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