Harvey Chipkin

Articles by Harvey All articles by Harvey

• John, Yoko -- And Hilton? in Marketing Insider on 05/08/2019
  

  Commemorating the 50th anniversary of the Bed-in For Peace at the Hilton Amsterdam is part of the company's focus on its do-good heritage.

• Can Marketers Measure Influence Of Influencers? in Marketing Insider on 04/10/2019
  

  New product claims to turn influencers into a quantifiable, revenue-driving channel for luxury hotels.

• Social Responsibility: Is It Good Marketing? in Marketing Insider on 02/15/2019
  

  A marketing and sales association is giving out an award for corporate social responsibility (CSR). Does that mean focusing on CSR is really good marketing?

• Partnerships Help Hyatt Differentiate Brands in Marketing Insider on 01/17/2019
  

  Upscale brand Park Hyatt teams with National Geographic for a marketing/guest services campaign; more affordable Hyatt Centric buddies up with Sofar Sounds and Spotify.

• Marriott Aims For Brands Within Brands in Marketing Insider on 12/10/2018
  

  Marketing 30 brands is a lot easier when you can group a few of them together.

• Coming To Your Phone: Professional Live Video Production in Marketing Insider on 11/15/2018
  

  Socialive Studio, a cloud-based live-video software platform, enables brands to create, manage and distribute videos across a variety of channels and websites.

• Facebook Offers Closer Friendships in Marketing Insider on 10/09/2018
  

  The social network is expanding Flight Ads, which enable carriers to reach more potential travelers based on visits to other flight-related pages, websites, and apps.

• Partnering For Profits in Marketing Insider on 09/11/2018
  

  Publisher SmarterTravel looked to Partnerize to expand its reach through that company's SaaS (software-as-a-service) platform.

• Postcards Go High-Tech in Marketing Insider on 08/14/2018
  

  Snail mail -- with a high-tech twist -- is the medium Winter Park, the Colorado ski resort, is deploying in an effort to reach niche markets.

• Getting To Know You - And You - And You in Marketing Insider on 07/16/2018
  

  Getting to know customers through their behavior when planning and booking travel has become a priority for marketers. Technology companies have proliferated aiming to help marketers know the customer better - what sites they look at, where they have traveled before, what their travel preferences are.

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