Harvey Chipkin

Articles by Harvey All articles by Harvey

• Social Responsibility: Is It Good Marketing? in Marketing Insider on 02/15/2019
  

  A marketing and sales association is giving out an award for corporate social responsibility (CSR). Does that mean focusing on CSR is really good marketing?

• Partnerships Help Hyatt Differentiate Brands in Marketing Insider on 01/17/2019
  

  Upscale brand Park Hyatt teams with National Geographic for a marketing/guest services campaign; more affordable Hyatt Centric buddies up with Sofar Sounds and Spotify.

• Marriott Aims For Brands Within Brands in Marketing Insider on 12/10/2018
  

  Marketing 30 brands is a lot easier when you can group a few of them together.

• Coming To Your Phone: Professional Live Video Production in Marketing Insider on 11/15/2018
  

  Socialive Studio, a cloud-based live-video software platform, enables brands to create, manage and distribute videos across a variety of channels and websites.

• Facebook Offers Closer Friendships in Marketing Insider on 10/09/2018
  

  The social network is expanding Flight Ads, which enable carriers to reach more potential travelers based on visits to other flight-related pages, websites, and apps.

• Partnering For Profits in Marketing Insider on 09/11/2018
  

  Publisher SmarterTravel looked to Partnerize to expand its reach through that company's SaaS (software-as-a-service) platform.

• Postcards Go High-Tech in Marketing Insider on 08/14/2018
  

  Snail mail -- with a high-tech twist -- is the medium Winter Park, the Colorado ski resort, is deploying in an effort to reach niche markets.

• Getting To Know You - And You - And You in Marketing Insider on 07/16/2018
  

  Getting to know customers through their behavior when planning and booking travel has become a priority for marketers. Technology companies have proliferated aiming to help marketers know the customer better - what sites they look at, where they have traveled before, what their travel preferences are.

• AI Marketing Marches On in Marketing Insider on 06/18/2018
  

  With artificial intelligence (AI) increasingly accepted as a marketing tool, marketers are surveying the landscape to decide who can provide them with the most productive tools for their needs. A company called WayBlazer led by a team with an impressive background in travel technology promises a solution where users can seamlessly search and chat using natural language that understands context and intent. WayBlazer then recommends destinations and products such as packages, hotels, vacation rentals, cruises and more. Each recommendation dynamically ranks and merchandises the most relevant images and reviews for each individual user.

• Can Paying Over Time Change The Travel Landscape? in Marketing Insider on 05/21/2018
  

  Is there a substantial contingent of travelers who would choose to take a trip if they could pay it off over a specific period of time at a consistent rate? More, are there people who would spend more if they had a similar opportunity? A company called Uplift thinks so and believes that its Uplift Pay Monthly tool will drive significant incremental travel and travel spending.

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