- One Size Will Not Fit All
Research Brief, Jack Loechner - Tuesday, August 21, 2001
One Size Will Not Fit All According to the latest report fr ...
- You Get What You Pay For
Research Brief, Jack Loechner - Tuesday, August 21, 2001
You Get What You Pay For An e-mailed release from the Jupit ...
- Leisure Reading Home and Away
Research Brief, Jack Loechner - Tuesday, August 21, 2001
Leisure Reading Home and Away Certainly marketers participate in the consumer leisu ...
- Ads In E-Mails
Research Brief, Jack Loechner - Tuesday, August 21, 2001
Ads In E-Mails An article by John Frook, carried in BtoBOnline, describ ...
- An Awful Lot of Petabits
Research Brief, Jack Loechner - Sunday, August 19, 2001
An Awful Lot of Petabits Lawrence Roberts, a computer-communications pioneer who w ...
- Internet Audience Up
Research Brief, Jack Loechner - Tuesday, August 14, 2001
Internet Audience Up According to Nielsen//NetRatings, internet growth at-home spiked 6 ...
- Digital Marketing Initiatives to Top Advertising
Research Brief, Jack Loechner - Tuesday, August 14, 2001
Digital Marketing Initiatives to top Advertising According to a new report fr ...
- Read All About It
Research Brief, Jack Loechner - Tuesday, August 14, 2001
Read All About It According to new figures from the Audit Bure ...
- Free TV
Research Brief, Jack Loechner - Tuesday, August 14, 2001
Free TV The National Association of Broadcasters recently announced that eighty-one milli ...
- Some Magazine Categories Show Increase
Research Brief, Jack Loechner - Sunday, August 12, 2001
Some Magazine Categories Show Increase The Magazine Publishers of America released figur ...
- More Than Pocket Change
Research Brief, Jack Loechner - Tuesday, August 7, 2001
More Than Pocket Change For marketers, the Internet represents an opportunity ...
- Most Read AND Surf
Research Brief, Jack Loechner - Tuesday, August 7, 2001
Most Read AND Surf Only 24% of internet users in the ...
- New Hispanic Demographics
Research Brief, Jack Loechner - Tuesday, August 7, 2001
New Hispanic Demographics A recently released research study from The Media Audi ...
- Traditional Direct Marketing Strong
Research Brief, Jack Loechner - Tuesday, August 7, 2001
Traditional Direct Marketing Strong A recent national study by Vertis/Webcraft, conducted ...
- Sunday In America
Research Brief, Jack Loechner - Tuesday, August 7, 2001
Sunday In America The second annual Sunday in America study from PARA ...
- Out With the Old?
Research Brief, Jack Loechner - Tuesday, May 22, 2001
Out With the Old? A recent study by Scarborough Research, report ...
- Research Behind the Numbers: Email Call
OMMA Magazine, Jack Loechner - Sunday, December 30, 2001
A timely Forrester Research Brief points out that rising consumer fear abo ...
- Research Behind the Numbers: Branding Effect
OMMA Magazine, Jack Loechner - Tuesday, September 4, 2001
In June, the IAB, MSN, and DoubleClick held a joint press conferen ...
- Research Behind the Numbers: Web Audience
OMMA Magazine, Jack Loechner - Friday, June 1, 2001
Previously the province of the rich and intellectual, the web is n ...
- Research Behind the Numbers: iMarketing
OMMA Magazine, Jack Loechner - Wednesday, October 3, 2001
A recent report from Jupiter Media Metrix predicted that online ad spendi ...
- Research Behind the Numbers: Sept.11
OMMA Magazine, Jack Loechner - Thursday, November 1, 2001
A report by the Pew Research Center concluded that the Internet w ...